))
How GYM KITCHEN has TRANSFORMED the Ready Meals category | EP. 19 Brand New Taste
Manage episode 403755627 series 3385269
内容由Tastehead提供。所有播客内容（包括剧集、图形和播客描述）均由 Tastehead 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Segun Akinwoleola, the brain (and muscles) behind The Gym Kitchen, joins Brandt and Micah to spill the beans on crafting meals that pack a tasty and protein-filled punch.
Segun is on a mission to reinvent the face of British ready meals, providing consumers with first and foremost a delicious and convenient meal, that is *actually* nutritious and filling.
From the early days of the brand concept and trademarking to the strategic manoeuvres that landed The Gym Kitchen in the nation’s major retailers, this episode covers it all. Segun reveals the strategies behind building a brand before launch, the importance of community, and how staying true to your vision—even when it means reimagining your product based on feedback—can lead to success in a crowded market.
But it's not just about the food. Segun opens up about the broader implications of being a black founder in the food and beverage industry, shedding light on the hurdles and highlighting the need for more representation and support. From confronting stereotypes to pushing for change, his insights offer a candid look at the landscape of entrepreneurship through a diverse lens.
Whether you're a budding entrepreneur, a health-conscious eater, or someone interested in the intersection of diversity and business, this episode is packed with valuable lessons, inspirational stories, and the inside scoop on what it takes to build a brand that stands out and stands for something more.
If you enjoy this episode, please consider subscribing.
If you have any suggestions for future episode topics, please email them to hello@tastehead.com
Follow Brandt and Micah:
https://www.linkedin.com/in/brandt-maybury/
https://www.linkedin.com/in/micah-carr-hill-34a91811/
Visit https://www.tastehead.com/ to learn more
Follow Segun:
https://www.linkedin.com/in/segun-akinwoleola-a0941530/
https://www.instagram.com/thegymkitchen/
Brands Mentioned:
The Mind Collective
Rory Sutherland - The Ikea Effect
24集单集
分享
