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Building Emotional Connections—A Chat With Christina Testana

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Manage episode 282143623 series 2792454
内容由Tony Gibbs提供。所有播客内容(包括剧集、图形和播客描述)均由 Tony Gibbs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week on BEB:
Graphic Designer and illustrator Christina Testana joins me to talk about emotional connections. Here were my five favourite talking points:

  • Branding is the recipe you need to make an emotional dish. > (2:59)
  • Christina's biggest brand discovery this year. > (8:13)
  • Why you want your audience to relate to you. > (15:19)
  • Why you should try talking to your past self. > (17:29)
  • Specialising is like fishing. > (23:35)

And everything else in-between!
Christina's Background:
'I'm Christina Testana—Graphic Designer and Illustrator from Ontario, Canada. I have been working in the design industry for eight years. I am now looking to advance my career by niching down and building my own business.
My wish is to help female mental health professionals create authentic brands to empower healing and positivity, so they can attract the right clients without negative stigma.'

Show notes:
N/A
Where to find us:
Christina on Instagram
Christina on YouTube
Christina on LinkedIn
Christina's website
Tony on Twitter
Tony on LinkedIn
Tony's website
Learn about branding with The Brand Digest

  continue reading

21集单集

Artwork
icon分享
 
Manage episode 282143623 series 2792454
内容由Tony Gibbs提供。所有播客内容(包括剧集、图形和播客描述)均由 Tony Gibbs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week on BEB:
Graphic Designer and illustrator Christina Testana joins me to talk about emotional connections. Here were my five favourite talking points:

  • Branding is the recipe you need to make an emotional dish. > (2:59)
  • Christina's biggest brand discovery this year. > (8:13)
  • Why you want your audience to relate to you. > (15:19)
  • Why you should try talking to your past self. > (17:29)
  • Specialising is like fishing. > (23:35)

And everything else in-between!
Christina's Background:
'I'm Christina Testana—Graphic Designer and Illustrator from Ontario, Canada. I have been working in the design industry for eight years. I am now looking to advance my career by niching down and building my own business.
My wish is to help female mental health professionals create authentic brands to empower healing and positivity, so they can attract the right clients without negative stigma.'

Show notes:
N/A
Where to find us:
Christina on Instagram
Christina on YouTube
Christina on LinkedIn
Christina's website
Tony on Twitter
Tony on LinkedIn
Tony's website
Learn about branding with The Brand Digest

  continue reading

21集单集

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