))
Why Branding Is Like An Iceberg—An Interview With Clare Froggatt
Manage episode 282790990 series 2792454
内容由Tony Gibbs提供。所有播客内容（包括剧集、图形和播客描述）均由 Tony Gibbs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This week on BEB:
Branding expert Clare Froggatt joins me to explain why branding is like an iceberg. Here were my five favourite talking points:
- Why Branding is like an iceberg > (0:24)
- Content is king and consistency is queen. > (18:20)
- Why Lego? > (19:55)
- Some businesses don't need branding. > (23:28)
- Is success tied to self-development? > (27:49)
Clare's background (in her own words):
'I'm Clare a branding expert, I love everything about it from planning the strategy to creating the perfect identity! No meeting should start without a good brew, so that's why I named my business Make a brew :) When not building brands I'm out walking my 6 year old Springer Spaniel or mucking about with LEGO ( I use this in my work too).'
Show notes:
Start With Why by Simon Sinek
Scramble by Marty Neumeier
Building A StoryBrand by Donald Miller
The E-Myth Revisited by Michael E. Gerber
The Seven Habits Of Highly Effective People by Stephen R. Covey
Where to find us:
Clare's Links
Tony on Twitter
Tony on LinkedIn
Tony's website
Learn about branding with The Brand Digest
21集单集
分享
