601: Why Most Architects Fail as Developers (And the Keys to Succeeding) with Jeff Krieger of Krieger Architects

Business of Architecture Podcast

What happens when an architect takes on the role of developer? In this episode, Jeff Krieger shares his bold leap into real estate development, revealing the challenges, risks, and surprising lessons learned along the way. From unexpected obstacles to eye-opening insights, Jeff opens up about how this experience transformed his architectural practice and perspective.

Jeff dives into the emotional and financial realities of development, offering an inside look at the highs and lows. What would he do differently, and was it all worth it? You’ll hear stories of resilience, strategy, and lessons that every architect should know before taking a similar plunge.

• The one decision that nearly derailed the entire project—and how Jeff handled it.
• Why architects have a hidden edge in real estate development but often miss it.
• The surprising outcome of a “dream” project and its impact on his career.
• What Jeff learned about risk, reward, and the mindset you need to succeed.

To learn more about Jeff, visit his:

Website: www.kriegerarchitects.com

LinkedIn: https://www.linkedin.com/in/jeff-krieger-603b744/

Facebook: https://www.facebook.com/Krieger-Associates-Architects-233879087415009/

Instagram: https://www.instagram.com/krieger_architects/

► Transcription: https://otter.ai/u/i6miXiES0Tp-MRiWPMIs3K73UbE?utm_source=copy_url

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