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Five Steps to a Dynamic Go-To-Market Strategy with Mary Naylor

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Manage episode 443036048 series 1011006
内容由Mark Moses and Steve Sanduski提供。所有播客内容(包括剧集、图形和播客描述)均由 Mark Moses and Steve Sanduski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Guest: Mary Naylor, a coach at CEO Coaching International. Mary is a repeat founder, CEO, and board member working in diverse sectors including customer loyalty, consumer services, concierge and lifestyle services, hospitality, travel, financial services, call center customer service, and technology platforms. She has 30 years of expertise in enterprise business development, go-to-market strategies, sales optimization, channel partnerships, team building, and fundraising.

Quick Background: What's the BIGGEST mistake CEOs make about their go-to-market strategy?

Acting like it's finished.

Consistently studying and refining your value proposition, customer profile, and messaging is the only way to keep your company competing, growing, and Making BIG Happen.

On today's show, Mary Naylor walks us through the five steps she uses to ensure that a CEO's go-to-market strategy stays relevant and dynamic in a constantly evolving marketplace.

  continue reading

239集单集

Artwork
icon分享
 
Manage episode 443036048 series 1011006
内容由Mark Moses and Steve Sanduski提供。所有播客内容(包括剧集、图形和播客描述)均由 Mark Moses and Steve Sanduski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Guest: Mary Naylor, a coach at CEO Coaching International. Mary is a repeat founder, CEO, and board member working in diverse sectors including customer loyalty, consumer services, concierge and lifestyle services, hospitality, travel, financial services, call center customer service, and technology platforms. She has 30 years of expertise in enterprise business development, go-to-market strategies, sales optimization, channel partnerships, team building, and fundraising.

Quick Background: What's the BIGGEST mistake CEOs make about their go-to-market strategy?

Acting like it's finished.

Consistently studying and refining your value proposition, customer profile, and messaging is the only way to keep your company competing, growing, and Making BIG Happen.

On today's show, Mary Naylor walks us through the five steps she uses to ensure that a CEO's go-to-market strategy stays relevant and dynamic in a constantly evolving marketplace.

  continue reading

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