How "Thinking Bigger" Helped Sarah Dusek Save Her Business and Achieve a Nine-Figure Exit

CEO Coaching International Podcast

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25d ago 52:16

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Guest: Sarah Dusek, the founder of Under Canvas, the leading upscale outdoor hospitality brand that she grew to a value of over $100 million. Today, Sarah is a venture capitalist, a cofounder of a new hospitality company, and the author of the new book, Thinking Bigger: A Pitch-Deck Formula for Women Who Want to Change the World.

Overview: In 2012, Sarah Dusek's "glamping" company was starting its first season at Yellowstone National Park. One fateful afternoon, a huge thunderstorm rolled in and flattened the campsite, and, seemingly, Sarah's dream.

But Sarah, her husband, her employees, and even her customers rallied. She rebuilt her business model with an eye towards repeatability and scale. And as the company began to get to BIG, Sarah began "thinking bigger" as well.

On today's show, Sarah Dusek describes her incredible journey from the brink of collapse to building a $100-million industry leader. She also shares lessons from her new career in VC about what makes a business investible.

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