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253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)

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Manage episode 356667973 series 1016699
内容由Trevor Young提供。所有播客内容(包括剧集、图形和播客描述)均由 Trevor Young 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.

[ Check out episode 252: The power of community with best-selling author, Mark Schaefer ]

Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).

Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own.

Mark also operates a consulting business - called We Are The Media - in tandem with YATM.

This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it!

I hope you enjoy the convo!

  continue reading

295集单集

Artwork
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Manage episode 356667973 series 1016699
内容由Trevor Young提供。所有播客内容(包括剧集、图形和播客描述)均由 Trevor Young 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.

[ Check out episode 252: The power of community with best-selling author, Mark Schaefer ]

Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).

Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own.

Mark also operates a consulting business - called We Are The Media - in tandem with YATM.

This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it!

I hope you enjoy the convo!

  continue reading

295集单集

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