163. Simple Sales Strategy Series: Where to Start

Creative Shop Talk with Wendy Batten

With host retail coach Wendy Batten

Get ready for my new four part series on the Creative Shop Talk Podcast: The Simple Sales Strategy Series starts TODAY!

What this series is NOT about: chasing sales and hustling harder. What this series IS about: (1) Building that beautiful business within the communities you love and want to support and (2) Being intentional with your marketing and time so your business can thrive. I want you to have time to live the life you intended to when you opened your shop!

As you listen in on this four part series, continually ask yourself the following questions:

1. Why is this business important to me?

2. Where do I want it to take me?

3. How am I going to get where I want to be? (HINT: It’s not about chasing sales! It’s about serving your customers and community and growing your audience so you have more eyeballs on your beautiful business.)

“We have to have heart … but we really need to pay attention to making sure that we are being profitable, getting paychecks, and keeping that joy bucket filled as we grow.” - Wendy Batten

Week 1 Topic: Your Attract Strategy - Understanding Audience Building

There are SO many ways to build your audience, but first understand that you need to put in the effort to make sure you are building your audience. Here are so questions to ask yourself to get you started:

1. What are you doing to build your audience?

2. How are you ensuring that your community knows about your shop?

3. How are you engaging with your audience?

4. What are you doing this week to get more people to know about your shop?

5. Is your brand messaging clear?

6. Are you searchable outside of social media?

7. Who needs to know about your business?

Next week on the podcast we are talking foot traffic and how to convert browsers into buyers. See you then!

If you need more support or are ready to take the next step in your business, I would LOVE for you to join the retailers inside the Retailer’s Inner Circle. As a member, you will have full access to all of my masterclasses, once-a-month group coaching, and a monthly Roundtable discussion with other members of the group. Plus, our Facebook community is vibrant with heart-centered business owners. It’s an incredible group of people who are always sharing ideas and helping out. I’d be honored to have you.

Related podcasts we think you’ll like:

Episode 158: Best of Series: Becoming a Destination Shop

Episode 144: How to Create a Customer Journey Map

Episode 31: 7 Strategies to Attract Foot Traffic to your Brick + Mortar

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy