Should Creators Be Compensated When AI Models Scrape Their Data? Creator Upload podcast

30:16

We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas meltdown. Here's more detail on what we covered today: View Jasmine Enberg's coverage on EMARKETER. Follow Jasmine Enberg on LinkedIn. Companies are increasing their influencer marketing budgets. Here's what they're looking for. - Tubefilter Fans have more ways than ever to give creators direct financial support. But what if a recession hits? - Tubefilter Mark Zuckerberg Saw TikTok as Threat, Meta CEO Testifies - Bloomberg Zuckerberg: Snapchat would have grown faster if it accepted $6B buyout offer | TechCrunch Snap’s new ad format asks brands to pay for creators’ education - Tubefilter MrBeast responds as ‘MrBeast Experience’ in Las Vegas descends into chaos - Dexerto Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Why Creators Should Go to Cannes, feat. Marian Brannelly, Global Director of Awards at Cannes LIONS 38:37

10天之前38:37

38:37

Today, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy. Here's more detail on what we covered today: Learn more about Cannes LIONS Creators here. (Will we be seeing you there??) Follow Marian Brannelly on LinkedIn. Vimeo's new product lets creators build and monetize their own streaming services - Tubefilter Trump’s tariffs killed his TikTok deal MrBeast says it'll be 'way cheaper' to make his Feastables chocolates outside the US because of Trump's tariffs QTCinderella's business is in trouble after tariffs Instagram's latest attempt to copy TikTok will bring improvements to its "content search" - Tubefilter Instagram tests locked reels that can be accessed with secret codes | TechCrunch Nas Daily's Dubai hotel has maker spaces for creators--and lets some share in its revenue - Tubefilter CoryxKenshin's manga just sold 200,000 physical copies in a week - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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The Boy Who Cried TikTok Ban 28:49

17天之前28:49

28:49

Technically, TikTok is supposed to be banned again tomorrow. Will it? It remains to be seen...but in the meantime, a long line of potential buyers have risen their hands. What will Trump decide? Lauren and Josh break it down today, along with all the other creator economy headlines fit to discuss. Here's more detail on what we covered today: Spotter just took YouTube's biggest creators to its own Upfronts - Tubefilter Creators want to go steady with big brands - Tubefilter Spotter Showcase – NYC 2025 Trump to Outline TikTok Deal Proposal, With ByteDance Retaining Stake — The Information Trump team has weighed deal to save TikTok that would leave algorithm in Chinese ownership AppLovin and Amazon Emerge as TikTok Bidders Ahead of Trump’s Deadline - WSJ Amazon Said to Make a Bid to Buy TikTok in the U.S. - The New York Times Why a 30-Year-Old Magazine Is Embracing Creators — The Information QVC will be on TikTok 24/7 with round-the-clock shoppable streams - Tubefilter A fresh estimate suggests that YouTube could be worth as much as $550 billion - Tubefilter Hollywood studios were claiming AdSense revenue from YouTube's deluge of AI slop. Now what? - Tubefilter Movie studios are being financially rewarded for AI slop on YouTube | The Verge Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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What is a View, Really? feat. Drew Baldwin, Founder & CEO of Tubefilter 33:01

24天之前33:01

33:01

Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in! Here's more detail on what we covered today: YouTube is making Shorts views go up - Tubefilter Seniors are watching twice as much YouTube on TVs as they were a year ago - Tubefilter YouTube sets viewership record beating out Netflix, Prime Video & Disney+ - Dexerto 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Peyton Manning Joins $45 Million Fundraising for Good Good Golf - Bloomberg Good Good just got $45 million to grow its YouTube golf empire - Tubefilter Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next. - Tubefilter 'We Are in an Emergency': Progressive TikTok Star Launches Bid to Unseat Old-Guard Dem No, Ashton Hall isn't sponsored by Saratoga Water. But soon he might be. - Tubefilter Viral morning routine creator Ashton Hall doesn’t care about people copying his content - Dexerto Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Bluey vs Brainrot, and a Major Influencer Investment Prediction Comes True Early 23:48

4 weeks之前23:48

23:48

Lauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing. Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out its ad space early, and the biggest game show of all time is on for Season 2. Here's more detail on what we covered today: Bluey is the top kids' show on streaming. Rights holder BBC is "only just getting started." - Tubefilter There's a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they'll stop kids from watching it. - Tubefilter More than half of brands will pay YouTubers to market their products this year - Tubefilter March Madness ads sold out "earlier than it has historically.” Did NIL influencer deals play a part? - Tubefilter Lilly Singh is launching a network for South Asian YouTubers - Tubefilter MrBeast will give away $15 million in prizes during second season of 'Beast Games' - Tubefilter Turns out Gen Z doesn't like video podcasts. Now what? - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Creators Go Upfront, MrBeast Investor Deck Leaks, and the Sidemen Charity Match Crushes 35:12

5 weeks之前35:12

35:12

Lauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator charity event of the year just happened in the UK, and it crushed. Here's more detail on what we covered this week: Lauren's got a new gig! SXSW behind the scenes: 6 topics everyone was debating in TV, film, and the creator economy Top YouTube Creators to Hold Their Own Upfront Event in Bid for TV Ad Dollars Creators are making premium shows on their channels, so Spotter is giving them their own upfront - Tubefilter MrBeast's investor pitch deck shows why he's shifting his focus to Beast Industries - Tubefilter Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch Instagram is sliding into your DMs with 20 new features - Tubefilter Instagram Has Launched Over 20 New DM Features Recently: CHART - Business Insider Sidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

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YouTube is Going Premium. Can Creators Adjust? 29:56

6 weeks之前29:56

29:56

Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match. Here's more detail on what we covered today: YouTube brings its more affordable ‘Premium Lite’ subscription to the US | The Verge YouTube's Premium Lite tier arrives, providing cheaper access to ad-free viewing - Tubefilter YouTube wants to use its dominance on TV screens to sell more premium subscriptions - Tubefilter How YouTubers are adapting their businesses to cash on a TV gold rush The True Costs of Being on YouTube - by carla lalli music Twitter Co-Founder Ev Williams Is Building Another Social Network Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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MrBeast Worth 5 Billion, Alex Dumps Alix, and Crime Junkie Cashes In 35:39

7 weeks之前35:39

35:39

Lauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels might go standalone. Lots to cover! Here's more detail on what we discussed today: YouTube Star MrBeast Is Raising Money at a $5 Billion Valuation MrBeast Admits He Lost A Lot Of Money On 'Beast Games': "I Lost Tens Of Millions Of Dollars On That Show. I'm An Idiot." YouTube's podcasts now reach one billion users per month - Tubefilter YouTube's next anti-ad blocker move? Introduce cheaper Premium - Tubefilter Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok — The Information Alix Earle’s ‘Hot Mess’ Podcast Dropped by Alex Cooper’s Unwell Network (EXCLUSIVE) Alix splits from Alex: Earle dropped from Cooper's Unwell Network - Tubefilter 'Crime Junkie' Host Ashley Flowers Raises $40 Million to Build Podcasting Empire - Bloomberg The most popular podcaster not named Joe Rogan is building a $250 million true crime network - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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True Crime, Fake Content? Plus NikeSKIMS and the Creator Brand Landscape, feat. Billy Parks of Slow Ventures 35:56

8 weeks之前35:56

35:56

This week, Josh welcomes special guest cohost Billy Parks. Billy is a Venture Partner at Slow Ventures, which recently announced a $60 million fund for creators. On the show, we discuss the landscape of creator brands through the investor lens -- and also take a look at some headlines for the week, including the NikeSKIMS announcement and a peculiar case of true crime, fake content. Here's more detail on what we covered this week: Follow Billy Parks on LinkedIn. Slow Ventures announces $60 million fund to back creator businesses in "high value verticals" - Tubefilter YouTube shuts down "true crime" channel that was all AI lies - Tubefilter NIKE, Inc. and SKIMS Introduce New B rand for Women: NikeSKIMS How a computer that 'drunk dials' videos is exposing YouTube's secrets Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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YouTube 20 Years Later, feat. Jamie Gutfreund 41:16

9 weeks之前41:16

41:16

This week, Lauren is joined by special cohost Jamie Gutfreund (Forbes; Creator Vision) to look back at 20 years of YouTube through the lens of their 2025 letter from CEO Neal Mohan. Then: Netflix pursues podcasters, Poppi tarte-d at the Super Bowl, and Buzzfeed invests in hopecore via a new social media platform. Here's more detail on what we covered this week: Follow Jamie Gutfreund on LinkedIn! Jamie covers the creator economy on Forbes -- more here. More on Creator Vision here. From the YouTube CEO: Our big bets for 2025 Neal Mohan says YouTube is the new TV--and creators are the new Hollywood - Tubefilter Despite YouTube's investment in Shorts, viewers are gravitating toward long-form video - Tubefilter February 14 marks the 20th anniversary of YouTube's founding - Tubefilter YouTube and Spotify want to be video podcast kings. But they might have a new challenger: Netflix. - Tubefilter Netflix is eyeing video podcasts and once courted 'Call Her Daddy' star Alex Cooper BuzzFeed to launch new social media platform called BF Island Duolingo Owl Dies—But ‘The Dead Internet Theory’ Lives On Poppi sent vending machines to influencers — and it majorly backfired Celebrities Protest Kanye West in Fake AI Video; Scarlett Johansson Makes Statement Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Josh and Lauren Visit SoCom 2025 27:17

10 weeks之前27:17

27:17

It’s a rare occurrence that Josh and Lauren are in the same place — BUT, they come together today during SoCom 2025 to hit us with all the hot creator economy goss. Headlines include: YouTube’s Community push and creators at the Super Bowl. Hike! Here are the main headlines for the week: YouTube wants creators and fans closer than ever with its new Communities update - Tubefilter Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun. - Tubefilter Khaby Lame vows to "see all the world and its problems" as UNICEF Goodwill Ambassador - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Meta's Creator War Chest, NFL Access for Legends, and Trump Creator Credentials 28:51

11 weeks之前28:51

28:51

Josh and Lauren are back in the studio! Major news for today: Meta is balling out on creators (again), the NFL is giving more content access to its legends, and Trump-favoring creators will now have a path to gain White House credentials. This episode is sponsored by Memberful. Memberful is a best-in-class membership software that empowers creators to build customized membership businesses. Creators can generate reliable recurring revenue, all while fostering meaningful connections with their audiences. Get started for free; no credit card required. Link: https://tbfltr.co/tfmf25 Here are links to more detail about what we discussed this week: Leaked Instagram Contracts Reveal What It's Paying Creators for Reels - Business Insider Instagram gives creators more insight into their reels' performance | TechCrunch Creators are getting thousands of new followers by posting Trial Reels. Was that Instagram's plan all along? - Tubefilter The NFL is turning ex-players into "media moguls" on YouTube - Tubefilter NFL Lets Former Players Tap Its Video Archive for YouTube Posts Trump administration to creators: "You will be allowed to apply for press credentials to this White House." - Tubefilter The Second Trump Presidency, Brought to You by YouTubers YouTube cozies closer to the NFL, replacing TikTok as Super Bowl tailgate sponsor - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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TikTok Gets a Lifeline, feat. Kaya Yurieff 39:57

12 weeks之前39:57

39:57

This week, Josh is joined by special cohost Kaya Yurieff. Kaya is Team Leader for the Creator Economy beat at The Information, and originally scooped the news that TikTok would be shutting down ahead of its supposed ban. Now that the ban has been delayed for 75 days, Kaya joins the show to talk about what happens now. Here's what we discussed: Follow Kaya Yurieff on LinkedIn! Kaya's profile on The Information. Inauguration Day’s Trump-Tech Extravaganza These Influencers Helped Get Trump Elected. Now They're Ready to Party Let’s Make a Deal—for TikTok — The Information U.S. TikTok Employees Flee to Meta, Google — The Information Instagram Courts TikTok Creators With Big Cash Bonuses — The Information ‘The vibes were off’: How half a day without TikTok changed everything Trump signs order delaying TikTok ban: What happens now? Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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The Final Hours of TikTok? 31:51

13 weeks之前31:51

31:51

We welcome Lauren back to the studio for the closing days of social media's most impactful app of the last 10 years. TikTok is set to shut down on Sunday January 19, and we're here to discuss it. Plus: the tech elite are cozying to Trump's ways, and Ms. Rachel's empire grows. Here's what we covered today: TikTok reportedly plans ‘immediate’ Sunday shutdown in the US if it’s banned - The Verge Senators who passed the TikTok ban are realizing a lot of people won't like it - Tubefilter TikTok ban: Sen. Markey tries to give a 270 day extension - The Verge The TikTok ban might give "Chinese Instagram" the opening it needs to break into the U.S. - Tubefilter Why TikTok Users Are Downloading ‘Red Note,’ the Chinese App - The New York Times Will YouTube be the new TikTok? It's pushing longer Shorts and more creation tools - Tubefilter Tech advocates and celebs are mad at Mark Zuckerberg, so they're raising $30 million to build a social network he can't control - Tubefilter Inside Mark Zuckerberg’s Sprint to Remake Meta for the Trump Era - The New York Times Netflix wants to keep pace with YouTube among toddlers, so it struck a deal with Ms. Rachel - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Meta Rolls Back Fact Checking and David Dobrik Returns, feat. Adam Conner 33:35

14 weeks之前33:35

33:35

Today Josh is joined by temporary co-host Adam Conner (long-time producer of Creator Upload). We kick off 2025 with a few major headlines about ad networks rising to compete with YouTube and big fact check changes at Meta...oh, and by the way, a huge YouTube star has returned. New year, same us! Here's what we covered today: There are many ways to contribute to victims of the LA Fires. One mentioned on today's show is via Airbnb. More on that here. Comcast just made a platform to "steal" ad dollars from YouTube - Tubefilter Honey's business model is "an adpocalypse all day every day" for creators. LegalEagle just filed a class action suit to get them paid. - Tubefilter Is the Honey influencer marketing scam an isolated incident or a sign of a bigger problem? - Tubefilter Meta axes fact-checking program, is working with Trump administration to "promote free expression" - Tubefilter Meta’s Fact-Checking Reversal Ups Ante for YouTube — The Information David Dobrik is vlogging on YouTube again - Tubefilter Nick DiGiovanni is trying a new recipe for YouTube content - Tubefilter Caleb Pressley and Glenny Balls leave Barstool and take Sundae Conversation with them - Dexerto TikTok Shop Rival Whatnot Raises Funds at $5 Billion Valuation - Bloomberg If you liked producer Adam on the show, follow him here. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Socials Go Supreme, Creators Consent, and our 2025 Creator Economy Predictions 34:46

17 weeks之前34:46

34:46

In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content. Happy birthday to our co-hosts!! Here's more detail on what we covered today: TikTok finally scores a win: the Supreme Court will hear its case TikTok CEO meets with Trump as the platform tries to avoid a ban - The Verge The Twitch VOD situation is crazy - Tubefilter YouTube will let creators consent to AI training (and opt them out by default) - Tubefilter YouTube Teams With CAA to Let Talent Identify — and Pull Down — AI Deepfakes of Themselves Josh's key prediction is around TikTok Shop. The momentum is headed their way: TikTok Shop is outperforming Shein and Sephora among US shoppers online Lauren's key prediction is around niche communities and their infrastructure. More there: Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025 Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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TikTok Ban Upheld, but the Reel Trial is on Instagram 26:20

18 weeks之前26:20

26:20

Josh and Lauren chat about the TikTok ban which is now likely headed to the Supreme Court, Instagram's new "Trial Reel" feature (dark posts, anyone?), and Alex Cooper's newly-launched Unwell Hydration. Drink up! Here's what we covered this week: Trisha Paytas is following up her 'SNL' cameo with a one-night-only Broadway show - Tubefilter D.C. Court of Appeals upholds U.S. TikTok ban, setting up likely Supreme Court case - Tubefilter U.S. TikTokers are preparing for a ban by promoting their YouTube and Instagram channels - Tubefilter Instagram gives creators a trial run for their Reels - Tubefilter Call Her Daddy Star Alex Cooper Launches Unwell Hydration With Nestlé - Business Insider Unwell Hydration (@drinkunwell) • Instagram photos and videos Podcasters influenced the 2024 election, so Spotify is setting up shop in D.C. - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Welcome to the "Monetize Everything" Era of Content 22:58

19 weeks之前22:58

22:58

Josh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast Games PR push begins. Here are the main topics we covered this week: A creator earned $2 million during one single Black Friday livestream on TikTok - Tubefilter Has "micro-creator monetization" come to Facebook? - Tubefilter Cameo welcomes over 31,000 self-enrolled creators with CameoX | Marketing Dive Amazon's 'Beast Games' PR sweep brings Jimmy Donaldson to Roblox, chart-topping podcasts - Tubefilter Also, platforms are beginning to unleash their year-end reviews. Have you checked out your Spotify Wrapped? Well, now they have one for creators. Our Wrapped for Creators Experience Toasts 2024 Podcast Listening And YouTube, of course, has its own wrap-up. (Pour one out for Rewind.) The Year on YouTube: Takeaways from Trends Around the World Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Generative AI Gains New Footing in the Creator Economy 30:43

21 weeks之前30:43

30:43

Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives. That plus a refresh for Instagram, all coming up. Here‘s what we covered this week: https://www.tubefilter.com/2024/11/19/promise-generative-ai-hollywood-studio-george-strompolos-jamie-byrne/ https://www.tubefilter.com/2024/11/15/tiktok-youtube-generative-ai-ads-symphony-demand-gen/ https://www.tubefilter.com/2024/11/18/jake-paul-mike-tyson-influencer-boxing-match-netflix-reaction/ https://www.tubefilter.com/2024/11/19/agentio-influencer-marketing-brand-creator-matchmaking-series-a-funding/ https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/ Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Meet the New CEO of Dude Perfect! Andrew Yaffe Joins 34:43

22 weeks之前34:43

34:43

Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem. Pound It! Noggin! Today we also covered: Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - Dexerto Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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How Trump Being Elected President Impacts the Creator Economy, feat. Kaya Yurieff and Sam Gutelle 31:54

23 weeks之前31:54

31:54

Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter. Here are some links elaborating on what we discussed today: Kaya's column on The Information. Follow Kaya Yurieff on LinkedIn. Sam Gutelle's coverage on Tubefilter. Election night coverage has gone online. Here's where people watched the most. - Tubefilter On a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - Tubefilter Did you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - Tubefilter Get your DMs under control. - The Verge Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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YouTube Earns, Instagram Erodes, and the Mafiathon Pulls Us Back In 32:16

24 weeks之前32:16

32:16

Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2." Here are more links to what we covered today: Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpot Here’s Tim Walz playing Crazy Taxi. - The Verge What would YouTube look like without view counts or upload dates? - Tubefilter YouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - Tubefilter Instagram downgrades creators' video quality if it thinks they're not driving enough views - Tubefilter People are paying thousands to learn how to be creators - Tubefilter 2024’s Most Promising Creator Startups — The Information 13 creator-economy startups to watch in 2024, according to top VCs Kai Cenat’s Mafiathon 2 date revealed at long last in Twitch ad - Dexerto Typical Gamer's Fortnite studio has made $7 million so far. What's next? - Tubefilter Amazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

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The Future of Social Commerce and Live Shopping, feat. Max Benator, Co-Founder & CEO of Orca 39:57

25 weeks之前39:57

39:57

Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers. To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour. From Max: SoCom is Feb 6th in LA, incredible senior and C-level execs from Pinterest, TikTok, YouTube, Gap, elf Beauty and more - early bird tickets end on Nov. 1st. Email me at max@orcashop.co for an invite (it’s invite only!) Here's what we covered today: Follow Max Benator on LinkedIn. Learn more about Orca! Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US. The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - Tubefilter Amazon's Interactive Ads Get Battery-Powered by Duracell Success Get ready for more commercials on Amazon Prime Video next year Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

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YouTube Updates, Founders Beef, and Messi Sues, feat. Miles Sellyn from Course Studio 30:50

26 weeks之前30:50

30:50

Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI. Here are the links for what we covered today: Check out Miles Sellyn on LinkedIn. Check out Course Studio! YouTube shares the deets about where its videos come from - Tubefilter YouTube wants to give you badges to reward you for doing stuff on YouTube - Tubefilter YouTube takes a baby step toward labeling authentic video - The Verge YouTube is getting more granular playback speed controls and a sleep timer - The Verge Kajabi has paid out over $8 billion to creators. Now its new brand revamp tells them: "Don't work for an algorithm. Work for you." - Tubefilter Messi’s drink company sues Logan Paul & KSI’s Prime Hydration over “anti-competitive” claims - Dexerto Messi Sports Drink Doesn’t Rip Off Prime Trade Dress, Suit Says Tyler Denk 🐝 on LinkedIn: The Moral Knight Rises | 13 comments beehiiv’s offer Tyler’s clap back with receipts kit’s rebrand MKBHD fixes his product, Panels, in response to getting roaaasted Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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YouTube Shorts are getting longer and Big Macs are getting chickenier and Kai Cenat-ier 30:06

27 weeks之前30:06

30:06

YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes. Here's what we covered today: Launching Sponsored Snaps & Promoted Places on Snap Map The Creator A-List: The 50 Most Influential Influencers McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester - Tubefilter What's McDonnell's? Here's why McDonald's created a dupe restaurant in Los Angeles The Sidemen are the new 'Teenage Mutant Ninja Turtles' and they have the merch deal to prove it - Tubefilter Twitch institutes dress code for VTubers - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

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Should Creators be Compensated when AI Models Scrape their Data? 20:39

28 weeks之前20:39

20:39

Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway! Here's what we covered today: This Startup Wants YouTube Creators to Get Paid for AI Training Data | WIRED Here's a solution for creators' problems with AI: Pay them. - Tubefilter Mark Zuckerberg: creators and publishers ‘overestimate the value’ of their work for training AI - The Verge Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets - Tubefilter TikTok Star Charli D'Amelio to Make Broadway Debut in '& Juliet' (EXCLUSIVE) Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

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YouTube's Global Head of Creators Tells All, feat. Kim Larson 46:52

29 weeks之前46:52

46:52

Here's what we covered today: Follow Kim Larson on LinkedIn. 9 new features we announced at Made on YouTube 2024: Here's everything YouTube announced at their Made On conference. Everything announced at Meta Connect 2024 Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

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Everything That Happened at Made On YouTube 2024 39:45

30 weeks之前39:45

39:45

Here's what we covered today: 9 new features we announced at Made on YouTube 2024 Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

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The Dangers of Deceptive Content During Election Season 32:34

31 weeks之前32:34

32:34

Here's what we covered today: YouTube gears up for election season by enlisting creators to combat deepfakes - Tubefilter Adobe previews its upcoming text-to-video generative AI tools - The Verge Right-wing influencers were duped to work for covert Russian operation, US says Russia Secretly Worms Its Way Into America's Conservative Media FX's new 'English Teacher' got his start on YouTube - Tubefilter Babish enters next phase of culinary universe with multimillion-dollar investment - Tubefilter 🚀 New quest unlocked: Shopify 🤝 Roblox Roblox, Shopify partner to sell physical products in the metaverse | Retail Dive Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

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VidSummit 2024 Review, the Minecraft Movie and Cristiano Ronaldo Transfers to YouTube 27:58

32 weeks之前27:58