Sebastian Weber: Decoding the Black Box - Part 2 - Ep83

Cycling in Alignment with Colby Pearce

Cycling in Alignment with Colby Pearce

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

3年之前 52:19

MP3•单集首页

Part 2 is a continuation of my discussion with Sebastian Weber, creator of INSCYD software, which is used to analyze exercise performance and help prescribe training recommendations for athletes in many sports (not only cycling).

Sebastian is very knowledgeable and we get deep into the weeds on physiology and cycling performance. When an athlete uses INSCYD software to analyze their data, they gain insight into how power is made for a given duration and intensity. This can help a rider or coach understand what training recommendations will provoke the desired result in future performances.

Buckle your seatbelt and enjoy this nuanced and technician discussion. I have been learning a lot from Sebastian and I am sure you will as well.

Special announcement: After over two years of recording and 80+ episodes I am elated to announce that Enduro bearings has agreed to become a supporter of the Cycling in Alignment podcast. Listen to the episode to learn how you can take advantage of an exclusive offer to upgrade your whip with some of the best products on the market from Enduro. Link in bio.

Links:

Enduro Website: http://cycling.endurobearings.com

Enduro on Instagram: https://www.instagram.com/enduro_bearings/

INSCYD on Instagram: https://www.instagram.com/inscyd_/

164集单集

#Sports #Colby Pearce

Sebastian Weber: Decoding the Black Box - Part 2 - Ep83

Cycling in Alignment with Colby Pearce

published 3年之前

MP3•单集首页

Buckle your seatbelt and enjoy this nuanced and technician discussion. I have been learning a lot from Sebastian and I am sure you will as well.

Links:

Enduro Website: http://cycling.endurobearings.com

Enduro on Instagram: https://www.instagram.com/enduro_bearings/

INSCYD on Instagram: https://www.instagram.com/inscyd_/

164集单集

#Sports #Colby Pearce

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