The 100M+ Impression Strategy with Influencer Seeding feat. Josh Durham of Aligned Growth

DTC POD: How The Best Brands Are Built

内容由DTC Pod, Ramon Berrios, and Blaine Bolus提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Pod, Ramon Berrios, and Blaine Bolus 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

10M ago 43:36

MP3•单集首页

Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!

Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs.

On this episode of DTC Pod, Josh joins Blaine & Ramon to break down how to effectively scale creator and influencer initiatives to successfully drive bottom line revenue growth.
On this episode of DTC pod we cover:
1. Prioritizing paid social and email marketing.
2. Delegating influencer sourcing and outreach.
3. Negotiating deals focused on consistency.
4. Testing budgets for audience relevance.
5. Building relationships in niche markets.
6. Align Growth's influencer marketing strategy.
7. Repurposing influencer content effectively.
Timestamps
00:00 Went bankrupt, transitioned to brand marketing, enjoyed.
06:57 Sponsoring creators, measuring performance, driving sales via influencers.
10:56 Consistency of views crucial for creator partnerships.
12:06 Testing budget needed for influencer marketing results.
17:15 Reset expectations per brand, work with influencers.
19:12 Focus on paid social, email, search, shopping.
22:42 Source 100-200 creators weekly, optimize opt-in rates.
27:11 Best sourcing and management tool for influencers.
29:54 Guide creators to emulate successful content for clients.
33:53 Importance of tech stack in influencer marketing.
38:21 Excited about new pizza oven, creating content.
41:38 In-house editors create authentic, engaging content.

Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and our

Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok

---

Josh Durham - Founder of Aligned Growth
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic

350集单集