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Step inside the world of The Electric State! Join host Francesca Amiker as she takes you behind the scenes of Anthony and Joe Russo’s epic new Netflix adventure. Over six in-depth episodes, explore how the filmmakers transformed Simon Stålenhag’s stunning graphic novel into a cinematic experience like no other. Exclusive interviews from the cast and crew—including Millie Bobby Brown, Chris Pratt, Stanley Tucci, and the Russo Brothers—will help break down the film’s jaw-dropping visuals, emotional core, groundbreaking technology AND the creative secrets that make The Electric State. Join us in the countdown to The Electric State premiering exclusively on Netflix on March 14th. State Secrets: Inside The Making of The Electric State coming March 7th.

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How to Improve Conversion Rate Optimization with Systems

大约1年之前 2:45

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内容由Branden Moskwa提供。所有播客内容（包括剧集、图形和播客描述）均由 Branden Moskwa 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

🛠️ Want to boost your conversion rates?
Stop chasing the latest CRO audit or magic bullet strategy.

The truth is, the key to success lies in your processes.

When your team has clear, well-defined processes to follow, they can regularly check and balance your CRO efforts, ensuring continuous improvement without the need for outside "gurus" or overpriced audits.

Your team should own the process—because they already hold the answers unique to your business.

Equip them with the right tech and tools to dive deep into the data and make informed decisions.

It’s not about finding a one-size-fits-all solution;
it’s about building a system that works specifically for your business.

Focus on your processes, empower your team, and watch your conversion rates improve from within. 🚀

… continue reading

232集单集

#E-Commerce #Business #Branden Moskwa #Ecommerce #Tips #Adviser #Succession #Consulting #Coaching #Expertise

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How to Improve Conversion Rate Optimization with Systems

eCommerce Allstars

published 大约1年之前

分享

MP3•单集首页

内容由Branden Moskwa提供。所有播客内容（包括剧集、图形和播客描述）均由 Branden Moskwa 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

🛠️ Want to boost your conversion rates?
Stop chasing the latest CRO audit or magic bullet strategy.

The truth is, the key to success lies in your processes.

When your team has clear, well-defined processes to follow, they can regularly check and balance your CRO efforts, ensuring continuous improvement without the need for outside "gurus" or overpriced audits.

Your team should own the process—because they already hold the answers unique to your business.

Equip them with the right tech and tools to dive deep into the data and make informed decisions.

It’s not about finding a one-size-fits-all solution;
it’s about building a system that works specifically for your business.

Focus on your processes, empower your team, and watch your conversion rates improve from within. 🚀

… continue reading

232集单集

#E-Commerce #Business #Branden Moskwa #Ecommerce #Tips #Adviser #Succession #Consulting #Coaching #Expertise

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eCommerce Allstars

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1
Systems Don't Fail, Strategies DO! 3:50

18 weeks之前3:50

3:50

I recently had a conversation with a business leader that made me realize how often people confuse strategy , systems , and tactics . 🚨 ❌ The misconception: Many believe that when you change your strategy, you need to tweak your systems. 💡 The truth: Systems should not be adjusted just to fit a new strategy. Instead, your systems should be built around your overarching business aim —your mission . 🔑 Why? Systems are the foundation of your business—your people, processes, and tech. These core elements should remain solid and adaptable, even if your strategy needs tweaking. ✅ Here’s how it works: Don’t change systems just because a strategy didn’t work. Look within your existing systems for strategic options . Adjust the strategy based on your high-level goal , not the other way around. The goal is to avoid ripping everything apart because a strategy failed. Systems don’t fail—strategies do. Build your business to evolve, not break when things don’t go according to plan. 🔄 Takeaway: Focus on strengthening your systems first. Then, let your strategy evolve around them.…

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eCommerce Allstars

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The Sandwich Analogy: Why Your Business Needs the Right Focus 🥪 2:38

18 weeks之前2:38

2:38

Earlier this week, I talked about strategy and tactics as the filling of a sandwich, and I want to dive a little deeper into that. Picture this: 📷 when you buy a sandwich, the most exciting part is usually what’s in the middle—the special sauces, the extra toppings, the flavors that make the sandwich unique. That’s the strategy and tactics : they’re the fun, exciting part that everyone sells you on. But here’s the kicker: 🥾 the bread (the foundational elements) is what truly holds everything together. The systems and your overall mission are that bread. Without them, the sandwich doesn’t stand a chance. They’re the consistency your business needs to succeed. When you’re building a business, focus on the unsexy parts: systems and mission . They’ll always be there, even as the rest of the sandwich evolves.…

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eCommerce Allstars

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A System is a Beautiful Symphony of Organized Noise 3:52

18 weeks之前3:52

3:52

💡 Systems aren't just about technology—they're the framework that makes everything work together seamlessly. 🌐🔧 When we think of systems, most people picture networks or mechanical parts, but at its core, a system is simply a set of things working together. It’s how your people, processes, and tech/tools align to create harmony. 🎯✨ Think of it like a beautiful orchestra: when all the systems in your business (and even your personal life) are in sync, it’s pure flow. But when they’re out of tune? It’s just noise. 🎶 The key to a smooth-running business? Perfecting the triple threat : 1️⃣ People 2️⃣ Processes 3️⃣ Tech & Tools When these systems work together, that’s where the magic happens. 🎉 Let's keep tuning those systems until they're in perfect harmony!…

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eCommerce Allstars

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From Solo to Symphony: Building Systems That Rock 3:37

18 weeks之前3:37

3:37

🎶 Think of your business like a symphony—whether it’s Mozart, rap, or country, there are layers to how things come together. Each instrument in a song is a part of a system, just like each department in your business. 🎸🎹🥁 At the most basic level, you’ve got your instruments (your systems), then you bring them together to create a harmonious piece of music (your operations). Whether it’s a solo artist or a full orchestra, each part plays a role in the overall performance. 🎤🎵 From one-person teams to large departments, every level of your business requires a tailored system to make it all work. The better your systems work together, the more seamless the performance! 🌟 So, whether it's your team, processes, or tools—make sure all your systems are in tune. 🎶…

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eCommerce Allstars

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Your Org Structure is a System—Are You Using It Effectively? 2:14

18 weeks之前2:14

2:14

We get asked this a lot: *What’s the difference between an organizational structure and an organizational system?* Here’s the simple answer: An structure is a system—a framework that defines reporting lines, work assignments, and team dynamics. It’s the backbone that keeps your team aligned, whether you’re a solo entrepreneur or managing 50+ employees. Think of it like this: 👉 Your structure organizes who does what. 👉 Your systems integrate everything—interdepartmental workflows, overlapping responsibilities, and multi-level operations. They’re interconnected, and your structure is a vital part of your overall system. Later this week, I’ll share a new way to think about future planning for your org structure—something flexible, organic, and designed to help you grow *right now* while building for the future. Stay tuned! 🎯…

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eCommerce Allstars

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Why Your Org Structure Should Look More Like a Spidergram 3:36

18 weeks之前3:36

3:36

When building your organizational structure, here’s a game-changing idea: 👉 Think beyond roles—focus on tasks and functions. Why? Because roles can blur. The same person might handle accounts receivable and accounts payable—or lead marketing while supporting logistics during international expansion. Here’s a systematic approach I love: The Spidergram. 🕸️ It’s a flexible, visual way to map out: All tasks and functions within your organization. Who’s currently responsible for each. Where gaps exist (future roles). Start by listing every task—big or small—and assign it: ✔️ To someone on your team. ✔️ Or to yourself (in the early stages). ✔️ Use placeholders for roles you’ll hire as you grow. This system lets you stay agile, plan for growth, and ensure nothing gets overlooked—even if you’re a one-person operation right now. Pro Tip: Your org structure is more than a chart—it’s a roadmap to your future. Start building it today.…

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eCommerce Allstars

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Your Business is a Body—Here’s How to Keep Its Systems Healthy 2:15

18 weeks之前2:15

2:15

Let’s talk systems and how they work together in your business. Think of your business like the human body: 👉 Your circulatory system keeps things moving. 👉 Your digestive system processes and fuels the whole operation. Now, here’s the key: these systems work independently, *but they also rely on each other.* If your digestive system struggles—breaking down food that’s hard to process—it puts stress on your circulatory system. And if you’re not exercising, your circulatory system might slow down, affecting digestion. The same thing happens in your business. Your marketing system might be running full throttle, but if your fulfillments system can’t keep up, it creates strain. Or maybe your sales system is underperforming, creating challenges for your finance system. The solution? 🛠️ Maintain and optimize each system independently. 🛠️ Ensure they support each other seamlessly. 🛠️ Treat your business as one cohesive, interconnected unit. When all systems are healthy, your business runs like a well-oiled machine—and that’s how you scale sustainably.…

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eCommerce Allstars

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4 things to do RIGHT now to get out of the BFCM chaos! 3:27

21 weeks之前3:27

3:27

If you're anything like me, you probably HATE hearing the phrase, “Something is better than nothing.” As a bit of a perfectionist, I usually focus on getting things done properly. But when you're neck-deep in the chaos of Black Friday, Cyber Monday, and Christmas campaigns, this mindset can hold you back. So, if you’re scrambling to get everything together right now, let’s keep it simple. I’m here to give you a straightforward system to get back on track. Execute this plan, get through this season, and then—mark my words—book a call with me at NoSalesBS.com for January. You’re way too busy to think long-term right now, but next year, let’s make sure you’re not stuck in this same frantic cycle. Make a List and Prioritize Ruthlessly Write down every task you think you need to complete. Then, tackle it in order of importance. Be honest with yourself—if something isn’t a deal-breaker, scratch it off. Your list doesn’t need to be exhaustive; it needs to be manageable. Use the 80/20 Rule Perfectionism has no place here. Focus your energy on the 20% of tasks that will drive 80% of your results. Whether it’s your ad copy, campaign visuals, or email sequences, avoid obsessing over minor details. Get it done, not perfect. Proofread with Fresh Eyes You’re running on fumes, so it’s easy to overlook mistakes. Have someone else proofread your work. It could be a teammate or even your 12-year-old kid—it doesn’t matter, as long as they’ll catch glaring errors. If no one’s available, proofread it yourself backward , word by word. Trust me, this works. Remember: Done is better than perfect - Your campaigns might not look flawless, but your customers need to hear from you— now. If they’ve forgotten about you since their last purchase, this is your chance to get back on their radar. Even an imperfect campaign is better than silence. So, take a breath, execute the plan, and remember: Something is always better than nothing. And don’t forget—when January hits, let’s talk. Together, we’ll make sure next year’s holiday season runs like a well-oiled machine.…

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eCommerce Allstars

eCommerce Allstars podcast artwork

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The Most Delicious BUSINESS Sandwich You Could Ever Eat! 3:56

21 weeks之前3:56

3:56

Let’s break down something important for business success: the relationship between strategy , tactics , and systems . Think of it like making a sandwich: 🍞 The Bread (unchanging elements): Overall Aim (Mission) : Your big picture, the reason you're in business. Systems : Your foundation—people, processes, and technology that support everything. 🥪 The Filling (changing elements): Strategy : The plan to achieve your aim. Tactics : The methods you use to execute that strategy. Now, here's where it gets critical: Your bread never changes. Your overall aim and systems are the foundation, the constant base of your business. But the filling —your strategy and tactics —can and will change. For example, your aim might be international expansion , and your strategy might involve entering marketplaces . But if that strategy fails? You adjust the filling , not the bread. The systems you’ve built remain solid, and you simply switch up your tactics or adjust your strategy to continue moving forward. Stay focused on what doesn’t change and adapt what does. Need help identifying what that is, send me a DM, and we can talk.…

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eCommerce Allstars

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Holiday Season: The #1 Killer of Entrepreneurial Dreams 3:18

21 weeks之前3:18

3:18

Are you soaking up the sun in Cabo 🏖️ or scrambling through the Black Friday, Cyber Monday, and Christmas chaos? If you’re deep in campaign weeds right now, let me remind you: This isn’t the freedom you imagined when starting your business. 🔹 Know Your Genius Zone: If managing ad spend and campaigns isn’t your area of expertise or joy, stop doing it. Hire someone whose genius is maximizing campaign performance. They'll save you money in the long run and free you up for higher-impact tasks. 🔹 Think Beyond Today: While you’re caught up in this season, are you even thinking about next year’s Black Friday or Valentine’s Day promotions? Successful businesses plan ahead to avoid repeating the same cycle of stress. 🔹 Regain Your Freedom: Your business should give you the life you envisioned—not leave you drowning in day-to-day challenges. Start building the systems and teams to make that happen. If you’re ready to reclaim your time and stop being a firefighter, let’s chat in January.…

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eCommerce Allstars

eCommerce Allstars podcast artwork

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🧵 On holding agencies accountable... 4:21

22 weeks之前4:21

4:21

Truth is, most agencies don’t care at the level you do. Sure, they care about ROAS, but often only to make their numbers look good. 📊 If you want real accountability, consider: 1️⃣ Hiring specific freelancers - they’re owners, so your success = their success. 💼 2️⃣ If you must use an agency, work directly with top leadership. They understand the stakes. Don't settle for being "an account" — work with those who value your growth. 🙌…

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eCommerce Allstars

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Here’s How to Write Job Posts That Stand Out! 🚀 3:51

23 weeks之前3:51

3:51

🔥 How to Write Job Postings that Attract Top Performers 🔥 If you’re on the hunt for superstars—be it sales, marketing, or operations—you need to stand out. Stop with the usual “5 years’ experience, 3 degrees, and a list of duties” stuff. That doesn’t attract A-players. Instead, here’s a simple framework that’ll get the high performers lining up to apply: 1️⃣ Make it a Marketing Piece Sell the job! Why should they care? What’s compelling about your company? Show them why this is an opportunity, not just another position. 2️⃣ List Performance Metrics Top performers want to know what success looks like. Define the expectations and metrics they’ll be evaluated on. This weeds out the mediocre and attracts those ready to excel. 3️⃣ Highlight Growth & Learning Opportunities Top talent doesn’t stay stagnant. Let them know about opportunities to grow within the company and any learning resources you offer. They want to thrive and level up—show them that’s possible with you. 4️⃣ [BONUS] Share Your Mission and Values Share your real mission and values—not just what’s on the wall. This attracts people aligned with your core purpose, bringing in team members who’ll stay for the long haul.…

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eCommerce Allstars

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Mastering Business Gaps: Why Hiring the Right Expert Changes Everything 3:41

23 weeks之前3:41

3:41

🛠 Every Business Has a Weak Spot—Here’s How to Strengthen Yours 🛠 Maybe you’re a pro at operations, but marketing isn’t your forte. Or you’ve built a top-notch product and fulfillment process but hit a wall with visibility. When there’s a gap in your team’s skillset, hiring for an area of genius is key. Here’s the catch: hiring the right talent isn’t just about plugging in an expert. It’s about building systems that turn a single role into a powerful advantage. 👉 Start with Specialized Systems Identify the missing piece and find a skilled individual, beit a freelancer, fractional or part-time employee who can develop systems tailored for your business. Setting up Google Ads? Paid social? F*ck the Agency approach, it will be a redundant and never ending loop of failure... Building in-house is the only way to have the dedication and ownership needed to grow like you desire. 👉 Hire for Genius, Not Coverage Assemble a team, again, this can be part-time equivilents, freelancers, advisors whatever thee need be, each specialized in their field, who work systematically to build and manage their pieces. That’s how you create a flexible, effective machine without hiring full-time equivalents across the board. Investing in strategic, genius-level hires builds out the critical areas of your business that drive growth and strengthen your foundation.…

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eCommerce Allstars

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Forget Magic Beans: Equip Your Team to Play to Their Strengths 3:35

23 weeks之前3:35

3:35

Imagine ancient villages constantly at war, each known for their unique strengths: one famous for its blacksmiths and swords, another for its master archers, another for its expert charioteers. Their success depended on leaning into what each village did best—and equipping each warrior accordingly. Fast forward to today: every business has its strengths, weaknesses, and specific challenges. And yet, so many leaders still chase “one-size-fits-all” strategies, looking for a magic bean that’ll miraculously solve everything. Here’s the truth: 💥 Strategy doesn’t work without the right systems and tools. You can have the world’s best talent, but if you don’t equip your team to maximize their strengths, you’re setting them up to fall short. To make your business strategy really click: Start with your people and recognize what they’re great at. Equip them with the exact tools and tech that support their strengths. Avoid chasing “one-size-fits-all” strategies; build a plan that fits your unique team, their strengths, and your specific market. Because, if your archers don’t have arrows, or your charioteers don’t have horses, you’re in for a world of inefficiency. 🔑 Bottom line: don’t get distracted by magic beans. Focus on the real magic—your people, their strengths, and the tools they need to thrive. Do you need help getting your teams up to maximum efficiency, or addressing the systems in an area you are not strong in so you can fortify that part of the business.…

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eCommerce Allstars

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The Key to Business Growth: Its Not Strategy! 2:46

24 weeks之前2:46

2:46

🌱 What comes first, the system or the strategy? Many believe you need a "winning strategy" to fix all business problems. But here’s the truth: strategy alone won’t cut it without solid systems to support it. ✅ Systems come first. Your systems, people, processes, and tech form the backbone of your business. They allow you to pinpoint issues, adapt quickly, and lay the groundwork for effective strategies. If you try to build a strategy on shaky systems, it’s like building a tower without a foundation. When the winds of change hit, it’ll topple. Start by investing in the right systems to scale, then build a strategy to grow on top of them. That’s the true “winning strategy.”…

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