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内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender

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Manage episode 413765823 series 79607
内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.

Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.

Hit PLAY to hear:

  • Emily’s exciting eCommerce journey
  • Why brands should leverage customer feedback in their marketing strategy
  • What the critical role of community is in long-term growth
  • How to gain organic growth through owned channels
  • Ambassador programs and how to implement them
  • Community engagement as an important business component

Key timestamps to dive straight in:

[04:25] How Emily ended up doing community marketing.

[08:02] Unlocking sustainable organic growth without paid media.

[10:51] Centering customer in decisions, creating two-way dialogue.

[13:59] Investing in ambassador program takes time, dedication.

[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.

[20:11] Find out how your customers are being motivated.

[22:46] Incorporate community into business strategy for success.

[23:54] Listen to Emily’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

544集单集

Artwork
icon分享
 
Manage episode 413765823 series 79607
内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.

Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.

Hit PLAY to hear:

  • Emily’s exciting eCommerce journey
  • Why brands should leverage customer feedback in their marketing strategy
  • What the critical role of community is in long-term growth
  • How to gain organic growth through owned channels
  • Ambassador programs and how to implement them
  • Community engagement as an important business component

Key timestamps to dive straight in:

[04:25] How Emily ended up doing community marketing.

[08:02] Unlocking sustainable organic growth without paid media.

[10:51] Centering customer in decisions, creating two-way dialogue.

[13:59] Investing in ambassador program takes time, dedication.

[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.

[20:11] Find out how your customers are being motivated.

[22:46] Incorporate community into business strategy for success.

[23:54] Listen to Emily’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

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