Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil

Email After Hours: The Podcast for Email Senders

#Tech #Careers #Business #Marketing #Jessica Delahunt #Email Marketing #Sender Score Powered By Validity #Email Campaigns #Email Metrics #Increase Inbox Placement #Email Deliverability

24:42

Episode Notes [01:14] Unexpected Email from Employer [05:49] The Deferred Resignation Program [06:34] Initial Reactions and Concerns [08:01] Evaluating the Offer [08:21] Enhanced Standards of Conduct [08:55] Personal Reflections and Concerns [12:21] Seeking Advice and Making a Decision [13:01] Option One: Do Not Resign [14:56] Option Two: Resign [16:44] Insights from Conversations [21:30] Making The Decision [23:51] Final Thoughts and Gratitude Resources Mentioned Sebastian Junger The Soul of Shame by Curt Thompson Donald Trump Elon Musk Steve Bannon Russell Vought Derek Sivers Sumner Crenshaw Brian Fretwell at Finding Good Chad Littlefield The Thought Leaders Practice by Matt Church Simon Cowell Beauty Pill Producer Ben Ford Questions Asked Is it legitimate, and can it be trusted? How are you feeling? What questions come to your mind? Where does your mind go? Are you seeking safety? Would this have been an adrenaline rush as you raced to send the resignation response? What an "enhanced standard" regarding loyalty and trustworthiness was? What are these new "enhanced standards?" Are they beyond what my Constitutional oath requires? If I don't resign, how bright will the target on my back glow? My leadership has supported all my work, but would termination direction come from higher up the chain of command? What would you recommend if we talked over coffee? What questions would you ask? How would you use listening? How would you use silence? How is this scenario playing out in your mind and body? What is coming to the surface for you? How might that influence what you are about to say to me? What are the chances of my name popping on a list and getting fired? How about the chances of being part of an official Reduction in Force and early retirement? Would the administration make a better offer? What do I know about the pending job market? What did I expect the workplace to be like and did I want to be there as the contractions took place? Will the administration pay me through the end of September or will they renege? Can I sufficiently build the Curated Questions business to transition by 1 October? - Do I have the faith or confidence to step into this future as a sole practitioner and grow Curated Questions into all I envisioned? Was this purpose calling? What would I expect the job market to look like at the end of summer if I hadn't developed the income streams to maintain our lifestyle? What is your recommendation? Did it change from your initial recommendation? Where in your body are you feeling the uncertainty? Are you processing this scenario in parallel with your decision as if you had received the email? What additional questions should I have considered? Who else should I have consulted with? How would you have changed my risk rating? What is the correct length of the pregnant pause before making an important announcement? What processes would you use in my circumstance, and what would be different? What questions are at the top of your list to get to a decision? Who would be the members of your pantheon you would counsel with to gain clarity? Apart from the heady analysis, what other key practices would you include in your journey through a similar situation?…

大约1年之前 23:00

MP3•单集首页

Carlos shares his insights on how these two channels can work together to enhance overall marketing efforts, drawing from his 16 years of experience shaping social media strategies

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

Guest at a Glance:

Carlos Gil is a distinguished expert in digital marketing with a deep background in social media. Currently serving as a brand evangelist at Getresponse, Carlos has spent 16 years shaping social media strategies and has recently ventured into the world of email marketing. He is also the author of "The End of Marketing," published in 2019.

Hosts at a Glance:

Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance.

Danielle on LinkedIn

Guy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue.

Guy on LinkedIn

If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify
Hit like and subscribe on YouTube

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:

54集单集

Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil

Email After Hours: The Podcast for Email Senders

published 大约1年之前

MP3•单集首页

Carlos shares his insights on how these two channels can work together to enhance overall marketing efforts, drawing from his 16 years of experience shaping social media strategies

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

Guest at a Glance:

Hosts at a Glance:

Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance.

Danielle on LinkedIn

Guy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue.

Guy on LinkedIn

If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify
Hit like and subscribe on YouTube

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

54集单集

#Tech #Careers #Business #Marketing #Jessica Delahunt #Email Marketing #Sender Score Powered By Validity #Email Campaigns #Email Metrics #Increase Inbox Placement #Email Deliverability

所有剧集

1
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1
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5 weeks之前24:05

24:05

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1
From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey 21:52

7 weeks之前21:52

21:52

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1
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9 weeks之前31:27

31:27

Join the conversation as they explore how to enhance email marketing practices and foster meaningful connections with subscribers! Guest at a Glance: Alison Gootee is the Compliance and Deliverability Enablement Principal at Braze, where she leverages her extensive experience in email deliverability, compliance, and performance marketing to help brands optimize their email strategies. With a deep understanding of both the technical and strategic aspects of email marketing, Alison has guided numerous companies in building sustainable email programs and navigating the complexities of major sales events. Her insights into the importance of obtaining genuine permission from subscribers and the necessity of creating a two-way communication channel in email marketing make her a vital voice in the discussion about improving subscriber experiences. Notably, Alison has presented at industry conferences, sharing foundational principles of deliverability that resonate with both seasoned marketers and newcomers alike. Her passion for email marketing and commitment to helping senders understand their audience's needs make her a relevant and influential guest for this episode focused on enhancing email campaigns that subscribers love. Alison on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

1
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14 weeks之前35:25

35:25

In this action-packed episode, Senior Director of Delivery Operations at Iterable, Seth Charles, joins hosts Guy Hanson and Danielle Gallant to unpack the chaos of Black Friday email marketing. From inbox overload and spam filters to Gmail and Yahoo’s bulk sender requirements, we’ve got the expert tips brands need to navigate peak seasons while keeping deliverability and engagement on track. Guest at a Glance: Seth Charles is an established expert with 15 years of experience in email and deliverability. His clear perspective on how senders approach high-volume periods makes him the perfect guest to unpack the chaos of Black Friday/Cyber Monday. Seth on LinkedIn : Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

1
Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt 34:17

16 weeks之前34:17

34:17

Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement. That’s why hosts Guy Hanson and Danielle Gallant were thrilled to chat with seasoned email deliverability expert Udeme Ukutt. Together, they explored practical strategies to future-proof your email program, master authentication protocols, and maintain deliverability—even during high-volume sending periods. Udeme also shared insightful tips and plenty of creative email marketing metaphors to help take your campaigns to the next level. Guest at a Glance: Udeme Ukutt has over 20 years of email deliverability experience. Throughout his career, he has helped brands navigate complex challenges from balancing volume spikes with deliverability health to implementing essential authentication protocols. Udeme on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

1
Beyond A/B: The Science of Smarter Email Testing with Kath Pay 31:37

18 weeks之前31:37

31:37

Join Kath, alongside Guy Hanson and Danielle Gallant, as she uncovers why most email testing misses the mark—and how a scientific, hypothesis-driven approach can unlock powerful insights about your audience and deliver game-changing results. Guest at a Glance: Kath Pay is a veteran email marketing expert with over 20 years of experience. She has written, spoken, and trained extensively on email marketing topics, with particular expertise in testing methodologies, persuasive copywriting, and AI implementation in email marketing. Kath on LinkedIn Hosts at a Glance: Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

1
Crafting Email Conversions: From Opens to Outcomes with Prerna Malik 36:00

20 weeks之前36:00

36:00

In this action-packed episode, Prerna breaks down the core elements of high-converting email campaigns, covering everything from crafting compelling copy to removing friction points in the customer journey. She offers practical advice on leveraging social proof, optimizing CTAs, and creating behavior-based email sequences that truly drive results. Guest at a Glance: Prerna Malik is an email marketing and conversion optimization expert. She runs Content Bistro and has extensive experience in transforming underperforming campaigns into success stories through strategic copywriting and customer-focused approaches. Prerna on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

1
How to Lose a Subscriber in 10 Emails (And What to Do Instead) 36:00

22 weeks之前36:00

36:00

Join Guy Hanson and Danielle Gallant as they chat with guest Matthew Vernhout, Principal Email Advisor at Email Industries, to break down the common pitfalls and help you spot the difference between strategies that boost results and those that backfire. Guest at a Glance: Matthew Vernhout is the Principal Email Advisor for Email Industries. He has over 24 years of experience in the email industry, starting his career the day after Canadian Thanksgiving in 1999. Matthew on LinkedIn Hosts at a Glance: Danielle Gallant -- Senior Email Strategist at Validity Guy Hanson -- Vice President of Customer Engagement at Validity Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

1
Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil 23:00

24 weeks之前23:00

23:00

Carlos shares his insights on how these two channels can work together to enhance overall marketing efforts, drawing from his 16 years of experience shaping social media strategies Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form . Guest at a Glance: Carlos Gil is a distinguished expert in digital marketing with a deep background in social media. Currently serving as a brand evangelist at Getresponse, Carlos has spent 16 years shaping social media strategies and has recently ventured into the world of email marketing. He is also the author of "The End of Marketing," published in 2019. Hosts at a Glance: Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance. Danielle on LinkedIn Guy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

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Crafting Compelling Email Content: Strategies for Success with Samar Owais 33:23

26 weeks之前33:23

33:23

Samar reveals her top strategies for crafting emails that convert, discusses how to sidestep common mistakes, and shares her go-to tactics for building campaigns that truly resonate with audiences. Whether you're an email veteran or just starting out, this conversation will help you take your content strategy to the next level. Are you an email marketing expert with hot takes on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form . Guest at a Glance: Samar Owais is an experienced email strategist and copywriter who has helped numerous brands improve their email marketing efforts. She specializes in designing strategies that align with business goals and teaching marketers how to master the art of writing for email. Hosts at a Glance: Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance. Danielle on LinkedIn Guy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

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The iOS 18 Impact: What Email Marketers Need to Know About Apple’s Latest Release 35:07

28 weeks之前35:07

35:07

In this episode of Email After Hours, we dig into iOS 18 and its ripple effects on email marketing strategies. Our expert guest is Jay Schwedelson, President and CEO of Outcome Media, and the founder of SubjectLine.com. He joins Guy and Danielle to break down what’s new, what it means for your campaigns, and how to get ahead of the curve—before the inbox alarm goes off all over again. Topics include: AI-driven inbox categorization, monitoring KPIs, and adapting to dwindling open rates. Guest at a Glance: Jay Schwedelson is the President and CEO of Outcome Media, a multi-brand marketing services company, and the founder of SubjectLine.com, a game-changing tool that has analyzed over 15 million subject lines. Jay has over 30 years of experience in email marketing, and a Guest Instructor in Email Marketing Best Practices at Harvard Business School. Hosts at a Glance: Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

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How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express 27:05

30 weeks之前27:05

27:05

Tune in to discover how data can make or break your email strategy, and learn from Edward's most memorable experiences in navigating the ever-evolving landscape of customer relationship management. Guest at a Glance: Edward is the Senior CRM Data and Campaigns Manager at Vision Express, one of the UK’s biggest opticians. Prior to this role, Edward has held positions such as Digital Analyst at TTS Group Ltd, CRM Analyst at Buzz Bingo, and Customer Insights Analyst at MuscleFood. Edward's experience also includes roles as a Marketing Analyst at SRCL Ltd, Data Quality Analyst at ERS Medical, and Software Support Analyst at Lowell Group. Edward on LinkedIn Hosts at a Glance: Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

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Email After Hours Greatest Hits: Top Email Learnings from 2024 (So Far!) 13:19

32 weeks之前13:19