Artwork

内容由Brenda Meller提供。所有播客内容(包括剧集、图形和播客描述)均由 Brenda Meller 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Player FM -播客应用
使用Player FM应用程序离线!

Leveraging Book Content for Effective Marketing with Pooja Arshanapally Ep 136

30:44
 
分享
 

Manage episode 448472992 series 3462343
内容由Brenda Meller提供。所有播客内容(包括剧集、图形和播客描述)均由 Brenda Meller 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally
Marketing Strategy:
• Start repurposing content on the platform where you already have the strongest presence/ROI
• Test different platforms for about a month to measure effectiveness
• Begin marketing 6-12 months before book launch to build anticipation and engagement
• Consider the book as part of your overall business strategy, not just focus on book sales
• Be consistent with posting and build relationships before pushing sales
Content Repurposing Tips:
• Break down chapters into bite-sized pieces for social media posts
• Share content that didn't make it into the book as supplemental material
• Create different formats (video, text, graphics) to reach different audience preferences
• Use square images that work across multiple platforms
• Don't worry if you've shared all the content - people prefer having it collected in book form
• Focus on one book at a time if topics are different, or combine if themes are similar
Platform Selection:
• Choose platforms based on where your target audience spends time
• Test multiple platforms but track results to determine effectiveness
• You don't have to be on every platform - focus on what works for you and your audience
• It's okay to avoid platforms you strongly dislike, but consider stepping out of your comfort zone
Content Ideas:
• Pull quotes from the book
• Share testimonials
• Create carousel posts explaining concepts
• Develop series based on individual chapters
• Share statistics and factual statements
• Include behind-the-scenes content about writing process
General Advice:
• Don't be afraid to repeat content - people appreciate repetition
• Use content repurposing to support broader business goals beyond book sales
• Build relationships with audience before pushing sales
• Treat online marketing similar to in-person networking - build relationships first
• Consider getting help with content repurposing if needed through consultation or execution services

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

  continue reading

章节

1. Repurposing Book Content Into Different Mediums (00:00:00)

2. Effective Book Marketing Strategies (00:11:05)

3. Utilizing Book Content for Marketing (00:20:56)

151集单集

Artwork
icon分享
 
Manage episode 448472992 series 3462343
内容由Brenda Meller提供。所有播客内容(包括剧集、图形和播客描述)均由 Brenda Meller 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally
Marketing Strategy:
• Start repurposing content on the platform where you already have the strongest presence/ROI
• Test different platforms for about a month to measure effectiveness
• Begin marketing 6-12 months before book launch to build anticipation and engagement
• Consider the book as part of your overall business strategy, not just focus on book sales
• Be consistent with posting and build relationships before pushing sales
Content Repurposing Tips:
• Break down chapters into bite-sized pieces for social media posts
• Share content that didn't make it into the book as supplemental material
• Create different formats (video, text, graphics) to reach different audience preferences
• Use square images that work across multiple platforms
• Don't worry if you've shared all the content - people prefer having it collected in book form
• Focus on one book at a time if topics are different, or combine if themes are similar
Platform Selection:
• Choose platforms based on where your target audience spends time
• Test multiple platforms but track results to determine effectiveness
• You don't have to be on every platform - focus on what works for you and your audience
• It's okay to avoid platforms you strongly dislike, but consider stepping out of your comfort zone
Content Ideas:
• Pull quotes from the book
• Share testimonials
• Create carousel posts explaining concepts
• Develop series based on individual chapters
• Share statistics and factual statements
• Include behind-the-scenes content about writing process
General Advice:
• Don't be afraid to repeat content - people appreciate repetition
• Use content repurposing to support broader business goals beyond book sales
• Build relationships with audience before pushing sales
• Treat online marketing similar to in-person networking - build relationships first
• Consider getting help with content repurposing if needed through consultation or execution services

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

  continue reading

章节

1. Repurposing Book Content Into Different Mediums (00:00:00)

2. Effective Book Marketing Strategies (00:11:05)

3. Utilizing Book Content for Marketing (00:20:56)

151集单集

همه قسمت ها

×
 
Loading …

欢迎使用Player FM

Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。

 

快速参考指南

边探索边听这个节目
播放