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内容由Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe提供。所有播客内容(包括剧集、图形和播客描述)均由 Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Design Language vs Tone of Voice

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Manage episode 338674648 series 2916999
内容由Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe提供。所有播客内容(包括剧集、图形和播客描述)均由 Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

So what’s the difference between design language and tone of voice? Where are the boundaries between the tone of voice and design language, and who leads the strategy of these? Are they interchangeable?

In literature, the Tone of Voice refers to the author’s feelings towards the subject, as expressed through the writing itself. Writing for the web is obviously different from writing prose (or at least it should be since web users read very little.) Still, every scrap of writing on a page (from body copy to button labels and other UX copywriting) contributes to the tone of voice we’re using to speak to our users (https://www.nngroup.com/articles/tone-of-voice-dimensions/).

Visual communication is exceptionally complicated. It’s diverse, boundless, and relentless. To induce a sense of clarity and coherence to it, we need to establish a series of constraints that will help us communicate with our end-users. This is where Design Language comes into play (https://www.uxpin.com/studio/blog/design-language/)

Why are these important, and how can navigate those tricky workplace politics?

All this and more are answered in this episode of Faster Horses.

🐎 80% comedy, 20% UX, 0% filler

👕 Get stickers and tees at https://www.paulwilshaw.com/shop/

💎 Support the show and sign up for early and exclusive content: https://www.patreon.com/FasterHorses

🎙 Spotify: https://open.spotify.com/show/5wF48uFWHs5a7gpr3eNwrC

🎙 Apple: https://podcasts.apple.com/gb/podcast/faster-horses-a-podcast-about-ui-design-user/id1496787723

🎥 Watch: https://youtu.be/GYjaKrOt1VE

PEACE!

Produced by:

Paul Wilshaw

Nick Tomlinson

Mark Sutcliffe

Anthony Jones

Chris Sutcliffe

Title music: James Medd

Sound effects: https://www.zapsplat.com

Support the Show.

All this and more are answered in this episode of Faster Horses, a podcast about UX, UXR, UI design, products and technology (sometimes!)

🐎 80% comedy, 20% UX, 0% filler

👕 Get stickers and tees at https://www.paulwilshaw.com/shop/
The show is hosted by:
Paul Wilshaw
https://www.linkedin.com/in/paulwilshaw/
and
Mark Sutcliffe
https://www.linkedin.com/in/sutcliffemark/
If you want to suggest an idea, or join us on the show, send us a message 👆.

  continue reading

31集单集

Artwork
icon分享
 
Manage episode 338674648 series 2916999
内容由Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe提供。所有播客内容(包括剧集、图形和播客描述)均由 Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

So what’s the difference between design language and tone of voice? Where are the boundaries between the tone of voice and design language, and who leads the strategy of these? Are they interchangeable?

In literature, the Tone of Voice refers to the author’s feelings towards the subject, as expressed through the writing itself. Writing for the web is obviously different from writing prose (or at least it should be since web users read very little.) Still, every scrap of writing on a page (from body copy to button labels and other UX copywriting) contributes to the tone of voice we’re using to speak to our users (https://www.nngroup.com/articles/tone-of-voice-dimensions/).

Visual communication is exceptionally complicated. It’s diverse, boundless, and relentless. To induce a sense of clarity and coherence to it, we need to establish a series of constraints that will help us communicate with our end-users. This is where Design Language comes into play (https://www.uxpin.com/studio/blog/design-language/)

Why are these important, and how can navigate those tricky workplace politics?

All this and more are answered in this episode of Faster Horses.

🐎 80% comedy, 20% UX, 0% filler

👕 Get stickers and tees at https://www.paulwilshaw.com/shop/

💎 Support the show and sign up for early and exclusive content: https://www.patreon.com/FasterHorses

🎙 Spotify: https://open.spotify.com/show/5wF48uFWHs5a7gpr3eNwrC

🎙 Apple: https://podcasts.apple.com/gb/podcast/faster-horses-a-podcast-about-ui-design-user/id1496787723

🎥 Watch: https://youtu.be/GYjaKrOt1VE

PEACE!

Produced by:

Paul Wilshaw

Nick Tomlinson

Mark Sutcliffe

Anthony Jones

Chris Sutcliffe

Title music: James Medd

Sound effects: https://www.zapsplat.com

Support the Show.

All this and more are answered in this episode of Faster Horses, a podcast about UX, UXR, UI design, products and technology (sometimes!)

🐎 80% comedy, 20% UX, 0% filler

👕 Get stickers and tees at https://www.paulwilshaw.com/shop/
The show is hosted by:
Paul Wilshaw
https://www.linkedin.com/in/paulwilshaw/
and
Mark Sutcliffe
https://www.linkedin.com/in/sutcliffemark/
If you want to suggest an idea, or join us on the show, send us a message 👆.

  continue reading

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