Implementing Systems and Processes for Long Term Game Company Success with Martijn Van Zwieten

GameWell

Martijn van Zwieten, a game industry business coach, shares his insights on game company leadership and business development. He emphasizes the importance of setting clear goals and aligning the entire company towards those goals. He also highlights the need for effective communication and feedback mechanisms within the organization. While there are some industry-specific challenges in the game industry, the principles of running a successful business remain the same. In this conversation, Martijn van Zwieten discusses the fundamental aspects of running a business, including focus, alignment, and accountability. He emphasizes the importance of designing a company that supports the making of games, rather than treating the company as a byproduct of the game. Martijn also highlights the power of games as an interactive medium that allows for immersive experiences and the potential for impact in various areas, such as art, mindfulness, and education. He encourages individuals to set goals and prioritize their time to move the needle and avoid getting caught up in day-to-day tasks. Overall, the conversation explores the importance of self-reflection, long-term thinking, and finding one's purpose in the games industry.

Takeaways
Leadership in the game industry is about convincing people to pursue a common goal.
Setting clear goals and aligning the entire company towards those goals is crucial for success.
Effective communication and feedback mechanisms are essential for maintaining alignment and improving performance.
While there are industry-specific challenges, the principles of running a successful business apply to the game industry as well. Focus, alignment, and accountability are fundamental aspects of running a successful business.
Designing a company that supports the making of games is crucial for long-term success.
Games are an interactive medium that allows for immersive experiences and has the potential for impact in various areas.
Setting goals and prioritizing time can help individuals move the needle and avoid getting caught up in day-to-day tasks.
Self-reflection, long-term thinking, and finding one's purpose are important in the games industry.

Find Martijn here:
https://www.martijnvanzwieten.com/new...
https://www.martijnvanzwieten.com/firm/
/ mvanzwieten