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S1E2 - Your Brand is a Product
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DISCLAIMER: Rabah & Chase go 25 minutes on their personal stories so if you want to skip and get to the meat of the episode, feel free!
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.
Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.
What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.
In Episode 2, Rabah & Chase dive into:
- How to build a brand
- What brand really is
- What can get in the way of building your brand
And more!
Enjoy!
Follow Rabah 👉 https://twitter.com/rabahrahil
Follow Chase 👉 https://twitter.com/ImChaseMohseni
Share the episode with your friends and let us know what you think!
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