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162: How brands should use Twitter, roles in demand, letting someone 'pick your brain'
Manage episode 320645663 series 2286413
There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year's Super Bowl.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)
SPONSOR
EPISODE SUMMARY
Intro
Talking Point: The best reason for an organization to use Twitter
Spotlight: Granfluencers
Quick News & Quick Takes: Process and passion
Quick News & Quick Takes: What roles and skills are in high demand?
Quick News & Quick Takes: The path to purchase on TikTok
Q&A: Should you let someone 'pick your brain'?
Closing: Coinbase's Super Bowl ad
ARTICLES AND LINKS
Twitter users tire of 'sea of same' from brands
Is your team run by marketers or bureaucrats?
A third of brands hit by data and analytics skills gap
TikTok shares new insights into the impact of TikTok clips in the purchase journey
LinkedIn/Amber Naslund: Should you let people 'pick your brain'?
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices.
Learn more about your ad choices. Visit megaphone.fm/adchoices
191集单集
Manage episode 320645663 series 2286413
There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year's Super Bowl.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)
SPONSOR
EPISODE SUMMARY
Intro
Talking Point: The best reason for an organization to use Twitter
Spotlight: Granfluencers
Quick News & Quick Takes: Process and passion
Quick News & Quick Takes: What roles and skills are in high demand?
Quick News & Quick Takes: The path to purchase on TikTok
Q&A: Should you let someone 'pick your brain'?
Closing: Coinbase's Super Bowl ad
ARTICLES AND LINKS
Twitter users tire of 'sea of same' from brands
Is your team run by marketers or bureaucrats?
A third of brands hit by data and analytics skills gap
TikTok shares new insights into the impact of TikTok clips in the purchase journey
LinkedIn/Amber Naslund: Should you let people 'pick your brain'?
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices.
Learn more about your ad choices. Visit megaphone.fm/adchoices
191集单集
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