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内容由Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt提供。所有播客内容(包括剧集、图形和播客描述)均由 Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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172: Effective influencers, social salaries, data-driven decisions

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Manage episode 349791404 series 2286413
内容由Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt提供。所有播客内容(包括剧集、图形和播客描述)均由 Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSOR

Brandpoint

EPISODE SUMMARY

Talking Point: Does influencer marketing really pay off?

Spotlight: Looking back at Lush's decision to quit some social channels

Quick News & Quick Takes: Why it's time to get serious about data

Quick News & Quick Takes: Aligning internal and external comms

Quick News & Quick Takes: Content marketing trends for 2023

Q&A: Salaries of social media jobs

Closing: What annoys PR pros and journalists about each other?

ARTICLES AND LINKS

Does influencer marketing really pay off?

Lush has no regrets about quitting Instagram and Facebook

The hard skills gap we continue to ignore (essay in the 2023 Relevance Report)

2023 is the year when internal and external communications align

80+ content marketing trends for success in 2023

We’re simply not paying our social talent nearly enough

18 ways PR people piss off journalists

12 ways journalists piss off PR people

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

Apple Podcasts

Spotify

Google Podcasts

RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

191集单集

Artwork
icon分享
 
Manage episode 349791404 series 2286413
内容由Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt提供。所有播客内容(包括剧集、图形和播客描述)均由 Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSOR

Brandpoint

EPISODE SUMMARY

Talking Point: Does influencer marketing really pay off?

Spotlight: Looking back at Lush's decision to quit some social channels

Quick News & Quick Takes: Why it's time to get serious about data

Quick News & Quick Takes: Aligning internal and external comms

Quick News & Quick Takes: Content marketing trends for 2023

Q&A: Salaries of social media jobs

Closing: What annoys PR pros and journalists about each other?

ARTICLES AND LINKS

Does influencer marketing really pay off?

Lush has no regrets about quitting Instagram and Facebook

The hard skills gap we continue to ignore (essay in the 2023 Relevance Report)

2023 is the year when internal and external communications align

80+ content marketing trends for success in 2023

We’re simply not paying our social talent nearly enough

18 ways PR people piss off journalists

12 ways journalists piss off PR people

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

Apple Podcasts

Spotify

Google Podcasts

RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

Subscribe

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

191集单集

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