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内容由Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt提供。所有播客内容(包括剧集、图形和播客描述)均由 Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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184: AI content, crappy photos, comms priorities

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Manage episode 390561308 series 2286413
内容由Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt提供。所有播客内容(包括剧集、图形和播客描述)均由 Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY

Is AI content better and trusted?

The employee influencer trend in internal comms

Spotlight: The North Face gets "to the choppa"

Priorities for comms execs in 2024

Crappy photos on your channels

Closing: The mess at X

Closing: McDonald’s social job posting

ARTICLES AND LINKS

AI content Is preferred over human content

Readers don't trust AI-generated news

The top internal communication trends for 2024

I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next.

8 key priorities for execs and comms leaders

4 bad communications habits to leave in 2023

Elon Musk claims advertisers are trying to ‘blackmail’ him

McDonald's job posting for a Director, Social Media and Influencer Marketing

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

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Spotify

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SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

191集单集

Artwork
icon分享
 
Manage episode 390561308 series 2286413
内容由Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt提供。所有播客内容(包括剧集、图形和播客描述)均由 Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY

Is AI content better and trusted?

The employee influencer trend in internal comms

Spotlight: The North Face gets "to the choppa"

Priorities for comms execs in 2024

Crappy photos on your channels

Closing: The mess at X

Closing: McDonald’s social job posting

ARTICLES AND LINKS

AI content Is preferred over human content

Readers don't trust AI-generated news

The top internal communication trends for 2024

I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next.

8 key priorities for execs and comms leaders

4 bad communications habits to leave in 2023

Elon Musk claims advertisers are trying to ‘blackmail’ him

McDonald's job posting for a Director, Social Media and Influencer Marketing

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

Apple Podcasts

Spotify

RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

Subscribe

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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