127. Austin & Mahlon of Friends of Felix

heCast: The Official Podcast of HeChangedIt

Austin & Mahlon are the Co-Founders of Friends of Felix. A clothing company with a purpose to promote men's mental wellness. The company began during the COVID-19 pandemic and rebranded to Friends of Felix after a trademark issue. They are passionate about bridging the gap in mental health and creating a community where people feel comfortable expressing themselves. Through their clothing designs, they aim to promote conversation and thought-provoking messages about mental wellness. They have received positive reactions from people who resonate with their mission and have had meaningful conversations at events and pop-ups. They are inspired by the impact they are making and the connections they are forming within their local community. The founders believe that their city, Kelowna BC, is a great place for entrepreneurs and credit their mentor, Mitch Carefoot, for teaching them valuable lessons about business and life. They envision Friends of Felix expanding into retail locations and reaching a wider audience through online platforms like TikTok. Balancing work and personal life is a challenge for the founders, but they emphasize the importance of finding time for oneself and leaning on a supportive community. The moments that fuel their motivation include seeing their clothing on the streets, receiving messages from customers about the positive impact of their brand, and experiencing the gratification of their hard work paying off.

Learn more about Friends of Felix here:

FoF on ⁠Instagram⁠: https://www.instagram.com/friendsoffelixbrand/

FoF website: https://friendsoffelix.com/

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