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内容由Karen Stephens提供。所有播客内容(包括剧集、图形和播客描述)均由 Karen Stephens 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Recast: Build intelligent operations and let data drive direct bookings | with Patrick Norton

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Manage episode 436648664 series 3515859
内容由Karen Stephens提供。所有播客内容(包括剧集、图形和播客描述)均由 Karen Stephens 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
In this episode of Hotel Moment, Karen Stephens, Revinate CMO, and Patrick Norton, Chief Marketing Officer at Brittain Resorts & Hotels advocate for making a data-centered tech stack the foundation for guest communication to win back previous OTA bookers. Patrick also highlights the several use cases for guest history marketing to foster guest loyalty and continue building detailed guest profiles.
Tune in for inspiration on how to attract guests to your brand and keep the data collection process flowing, providing more opportunities to personalize interactions and drive direct bookings.

Other topics of discussion include:

  • Patrick’s inspiring career journey from housekeeping to managing partner
  • The impact of women leaders in his company
  • The importance of leveraging guest history and preferences to drive direct bookings and brand recognition
  • And Brittain’s three-year technology investment in the Brittain Technology Matrix, which prioritizes business intelligence and data-driven decision-making.
  • And more!

Patrick Norton is a highly experienced hospitality professional, having checked into the industry at age fourteen. As the current Chief Marketing Officer at Brittain Resorts & Hotels, his main focus areas are business and market development, market research and planning, and conceptualizing and implementing marketing sales and strategies for the company.
And for the third year in a row, Brittain Resorts & Hotels has won Revinate's Revenue Award at our annual NAVIGATE conference.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

Connect with Patrick Norton here:

Connect with Karen here:
Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:

  continue reading

102集单集

Artwork
icon分享
 
Manage episode 436648664 series 3515859
内容由Karen Stephens提供。所有播客内容(包括剧集、图形和播客描述)均由 Karen Stephens 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
In this episode of Hotel Moment, Karen Stephens, Revinate CMO, and Patrick Norton, Chief Marketing Officer at Brittain Resorts & Hotels advocate for making a data-centered tech stack the foundation for guest communication to win back previous OTA bookers. Patrick also highlights the several use cases for guest history marketing to foster guest loyalty and continue building detailed guest profiles.
Tune in for inspiration on how to attract guests to your brand and keep the data collection process flowing, providing more opportunities to personalize interactions and drive direct bookings.

Other topics of discussion include:

  • Patrick’s inspiring career journey from housekeeping to managing partner
  • The impact of women leaders in his company
  • The importance of leveraging guest history and preferences to drive direct bookings and brand recognition
  • And Brittain’s three-year technology investment in the Brittain Technology Matrix, which prioritizes business intelligence and data-driven decision-making.
  • And more!

Patrick Norton is a highly experienced hospitality professional, having checked into the industry at age fourteen. As the current Chief Marketing Officer at Brittain Resorts & Hotels, his main focus areas are business and market development, market research and planning, and conceptualizing and implementing marketing sales and strategies for the company.
And for the third year in a row, Brittain Resorts & Hotels has won Revinate's Revenue Award at our annual NAVIGATE conference.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

Connect with Patrick Norton here:

Connect with Karen here:
Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:

  continue reading

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