How Caroline Crawford Thinks About Humanizing B2B Brands In The Digital Age How Leaders Think With Kenny Lange podcast

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内容由Kenny Lange提供。所有播客内容（包括剧集、图形和播客描述）均由 Kenny Lange 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

How Leaders Think with Kenny Lange « »
How Caroline Crawford Thinks About Humanizing B2B Brands in the Digital Age

4M ago 32:06

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内容由Kenny Lange提供。所有播客内容（包括剧集、图形和播客描述）均由 Kenny Lange 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/

Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide

#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement

(00:00) - Marketing as influence, shaping conversations for impact.
(04:52) - Deeper marketing integral to business development success.
(08:26) - Internal communications vital for effective marketing integration.
(12:33) - Direct-to-consumer faces volume challenges, b2b: trust.
(16:44) - AI improves content generation but lacks personalization.
(17:54) - AI can aid but human insight essential.
(21:46) - Identify inefficiencies, integrate AI, streamline marketing processes.
(25:59) - GPT replaced dad, saved money with AI.
(29:03) - LinkedIn boosts personal stories over business acumen.

… continue reading

73集单集

#Kenny Lange #Grit #Growth #Grace #Resilience #Entrepreneur #Business #MBA #Spiritual Beings #MindFull #Leadership #Soul

Artwork

How Caroline Crawford Thinks About Humanizing B2B Brands in the Digital Age

How Leaders Think with Kenny Lange

published 4M ago

分享

MP3•单集首页

内容由Kenny Lange提供。所有播客内容（包括剧集、图形和播客描述）均由 Kenny Lange 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/

Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide

#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement

(00:00) - Marketing as influence, shaping conversations for impact.
(04:52) - Deeper marketing integral to business development success.
(08:26) - Internal communications vital for effective marketing integration.
(12:33) - Direct-to-consumer faces volume challenges, b2b: trust.
(16:44) - AI improves content generation but lacks personalization.
(17:54) - AI can aid but human insight essential.
(21:46) - Identify inefficiencies, integrate AI, streamline marketing processes.
(25:59) - GPT replaced dad, saved money with AI.
(29:03) - LinkedIn boosts personal stories over business acumen.

… continue reading

73集单集

#Kenny Lange #Grit #Growth #Grace #Resilience #Entrepreneur #Business #MBA #Spiritual Beings #MindFull #Leadership #Soul

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