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Marketing Documentaries In The Age Of Social Media. IDFA Industry Talk 23 November 2016
Manage episode 287319977 series 2894307
内容由International Documentary Festival Amsterdam提供。所有播客内容（包括剧集、图形和播客描述）均由 International Documentary Festival Amsterdam 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Getting a documentary noticed in a heavily crowded market requires a solid marketing strategy and creative solutions. This session by Mathias Noschis (Alphapanda) provides the main tools to identify a film's target audiences and to reach them through clear positioning. Two practical case studies show how the strategy can be translated into promotional activities, in particular in the digital space.
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