3 Things to Focus on This December

Ignite Your Estate Agency

December is a critical month for estate agency owners. Join Sam and Phil as they explore the importance of a well-timed Boxing Day launch, capturing market momentum through collective listings, and the art of engaging your team during the festive season.

Learn about structured campaigns like the "12 Days of Christmas," and understand how selecting the right local partners can transform your brand’s visibility and engagement.

Discover the rewards of non-traditional incentives and creative team activities for the festive period. From Secret Santa to personalised meetings, and even transforming your office into a festive wonderland, we’ve got you covered on how to maintain team morale and motivation.

Get insights on how to set realistic financial incentives and manage expectations, drawing lessons from the challenges faced in previous years. Phil and Sam candidly discuss their favourite lead-generation strategies, and how to keep your office vibrant and motivated post-holidays.

This episode is packed with a wealth of ideas to help you not only survive but thrive in the final month of the year. Tune in to set your agency up for a flourishing New Year.

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [e-mail]

Ask your questions to Sam or Phil: [e-mail] OR [e-mail]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ The importance of well-timed sales campaigns to capture market momentum during the festive season.

➡️ Leveraging creative team incentives to maintain motivation and morale.

➡️ Structured campaigns and local partnerships can significantly boost brand visibility and engagement.

Some great moments:

✅ “The Boxing Day launch is about collectively putting homes on the market to create a micro-market that drives buyer engagement.”

✅ “We’ve found that including fun and personalized team activities around Christmas boosts morale and makes our office a happier place.”

✅ “Structured campaigns like our '12 Days of Christmas' help us remain visible and engage the community, which is crucial for generating leads and supporting local businesses.”

Don't miss out on these valuable insights to transform and IGNITE your agency this December!