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Upfront Marketing Fees? Yes or No?
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Get the insights on whether upfront marketing fees are right for your independent estate agency!
In this episode, discuss whether agencies should charge an upfront fee, and what are the potential pitfalls and benefits?
Sam is joined by Ashdown Jones’ senior sales manager Hannah Julian to explore the impact of these fees on an agency's cash flow and client relationships. Sam and Hannah discuss why differentiating your fee structure can serve as a testament to your agency's value and dedication. From navigating client perceptions to balancing risk and reward, this episode is packed with actionable advice to help you make informed decisions that could transform your agency's financial strategy.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Come and visit Ashdown Jones in Windermere on one of out unique and FREE 'Behind the Scenes' days! Book your spot here: www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Assess whether your agency has earned the right to charge an upfront marketing fee and articulate its value clearly to clients.
➡️ Understand the market and client-specific factors that influence the success of upfront fees in estate agency operations.
➡️ Weigh the benefits of upfront cash flow against potential risks in client conversion rates.
Some great moments:
✅ “It's our commitment, it's our responsibility.”
✅ “We literally do whatever it takes to sell a home.”
✅ “Think about your conversion rate, think about the market, think about have you earned the right to ask for this?”
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