使用Player FM应用程序离线!
Ask Marc – Personas
Manage episode 291012152 series 2918089
How do personas differ from market segments and other constructs, how to create and update them, and how to successfully embed them in organizations?
Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-personas
Overview
[02:50] What are personas?
[04:40] What is the difference between service design tools and methods?
[08:30] What's the connection of personas and market segmentation?
[10:00] How do organizations use personas?
[13:45] What's the difference between personas and similar constructs?
[17:30] Who uses personas and when?
[20:40] How long do personas last?
[22:45] Empathy map versus persona?
[24:10] Personas on journey maps
[26:00] How to evangelize and share personas within a remote company?
[29:25] How can we avoid superficial personas?
[31:30] How do you design behavioral personas?
[34:50] How to incorporate personas into a design or development process?
19集单集
Manage episode 291012152 series 2918089
How do personas differ from market segments and other constructs, how to create and update them, and how to successfully embed them in organizations?
Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-personas
Overview
[02:50] What are personas?
[04:40] What is the difference between service design tools and methods?
[08:30] What's the connection of personas and market segmentation?
[10:00] How do organizations use personas?
[13:45] What's the difference between personas and similar constructs?
[17:30] Who uses personas and when?
[20:40] How long do personas last?
[22:45] Empathy map versus persona?
[24:10] Personas on journey maps
[26:00] How to evangelize and share personas within a remote company?
[29:25] How can we avoid superficial personas?
[31:30] How do you design behavioral personas?
[34:50] How to incorporate personas into a design or development process?
19集单集
Alle afleveringen
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。