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#403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira

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Manage episode 449843144 series 3272525
内容由Loyalty360提供。所有播客内容(包括剧集、图形和播客描述)均由 Loyalty360 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

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Artificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs and strategies. Integration of these technologies into day-to-day workflows is a challenge for many brands, especially when considering potential roadblocks from limited budgets, internal resources, and the ability for these innovative technologies to complement brands’ existing marketing technology stacks.

Loyalty360 CEO Mark Johnson recently spoke with Monique De La Rosa. VP, Data Science and Analytics at Ansira, about the opportunities AI and ML present to elevate customer loyalty programs with more seamless and personalized experiences.

  continue reading

章节

1. #403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira (00:00:00)

2. Leveraging AI for Customer Loyalty (00:00:04)

3. Maximizing AI for Customer Engagement (00:09:56)

4. Inspiration and Legacy (00:14:44)

415集单集

Artwork
icon分享
 
Manage episode 449843144 series 3272525
内容由Loyalty360提供。所有播客内容(包括剧集、图形和播客描述)均由 Loyalty360 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Send us a text

Artificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs and strategies. Integration of these technologies into day-to-day workflows is a challenge for many brands, especially when considering potential roadblocks from limited budgets, internal resources, and the ability for these innovative technologies to complement brands’ existing marketing technology stacks.

Loyalty360 CEO Mark Johnson recently spoke with Monique De La Rosa. VP, Data Science and Analytics at Ansira, about the opportunities AI and ML present to elevate customer loyalty programs with more seamless and personalized experiences.

  continue reading

章节

1. #403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira (00:00:00)

2. Leveraging AI for Customer Loyalty (00:00:04)

3. Maximizing AI for Customer Engagement (00:09:56)

4. Inspiration and Legacy (00:14:44)

415集单集

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