#062: Emilie Marneur — The Business of Publishing, Role of A Literary Scout, Behind-The-Scenes at the Launch of Amazon Publishing & Audible, Launching Digital-First Imprint Embla & Marketing Essentials.

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Emilie Marneur shares her experience of being at the forefront of innovations in the publishing industry. We talk to her about her early days as a Literary Scout to being one of the first two employees at Amazon Publishing’s UK arm, working at Audible in its startup days and her experience of launching Bonnier’s digital-first imprint, Embla Books. Plus, we talk about how Embla (digital-first publisher) approaches digital marketing and lessons learned from years of marketing books. This episode was recorded in 2021.

ABOUT EMILIE MARNEUR

Emilie began her publishing career as a Literary Scout at Ann Louise Fisher Associates (now Eccles Fisher) where she helped publishers abroad navigate and acquire books in the UK market. In 2005 she left ALF to join Amazon where she spent 7 years at Audible and 7+ years at Amazon Publishing where she rose from Senior Editor to Editor-in Chief, and later Head of Film Acquisition at Prime. As the editor in chief, she oversaw Amazon Publishing’s fiction imprints and editorial strategy, managed the editorial team in the UK and worked closely with the editorial teams in the US, Germany, France, Italy and Spain and was responsible for publishing many of the company’s bestselling authors, including Mark Edwards, Nick Spalding, John Marrs, and Amanda Prowse.

A few years ago, she decided she wanted to build a digital-first imprint, and wrote the business plan at her dining table. This led to the launch of Bonnier’s Embla Books where Emilie works today.

RESOURCES

Follow Emilie Marneur: LinkedIn

Emilie's digital-first imprint: Embla.

Other links mentioned:

Embla Books that we mentioned:

One Small Mistake by Dandy Smith
Rachel Ryan's Resolutions by Laura Starkey
The Midnight Man by Caroline Mitchell

Embla's Website

Some of the resources discussed:

Writers' and Artists' Yearbook - book to find agents
Query Tracker - online database to find agents
Query Shark - a resource of 300+ query letters

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