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Personalising Marketing with AI
Manage episode 445609073 series 1947256
Key Takeaways
- AI Transforms Personalisation: Machine learning and NLP elevate marketing personalisation, improving customer loyalty and engagement.
- Start Small, Scale Fast: Begin with AI-driven recommendation systems or chatbots, then expand to predictive personalisation.
- Ethics Matter: Ensure transparency and fairness in your AI personalisation efforts.
- Track Your Results: Use metrics to refine and optimise personalisation strategies.
More content like this at Cambridge Marketing College
483集单集
Manage episode 445609073 series 1947256
Key Takeaways
- AI Transforms Personalisation: Machine learning and NLP elevate marketing personalisation, improving customer loyalty and engagement.
- Start Small, Scale Fast: Begin with AI-driven recommendation systems or chatbots, then expand to predictive personalisation.
- Ethics Matter: Ensure transparency and fairness in your AI personalisation efforts.
- Track Your Results: Use metrics to refine and optimise personalisation strategies.
More content like this at Cambridge Marketing College
483集单集
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