The Art Of Generative AI: How To Make Machines Work For You | Lucas Zanotto One More Question podcast

51:49

In Episode #85, Ross is joined by Paul Worthington, President of Invencion Paul has been in the branding business for over twenty years, led major branding programs across 4 continents, lived in two, had his words published by the likes of Fast Company, and won multiple awards along the way. Previously head of strategy and client principal at renowned branding consultancy Wolff Olins, he now runs his own little-known strategic branding firm, Invencion, because his family matters more to him than long plane-rides. Ross and Paul discuss how oversimplifying your audience will bore and repel them, how bravery is a prerequisite for growth and impact and how critical it is that the decision-makers understand branding and marketing when selecting and resourcing these functions. Find show notes and episode highlights at https://nwrk.co/omq-paul. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Kevin Swanepoel | What does ‘great’ look like globally? 46:03

13 weeks之前46:03

46:03

In Episode #84, Ross is joined by Kevin Swanepoel, CEO of The One Club for Creativity. The One Club for Creativity is the world's foremost non-profit organisation devoted to supporting and celebrating the successes of the global creative community. Since taking on the role in 2015, after being the organisation's President for more than eight years, Kevin oversaw the merger between The One Club and The Art Directors Club, as well as the expansion of its various education, inclusion and diversity, gender equality and professional development initiatives, both in the United States and around the world. Ross and Kevin discuss what great looks like globally, how you can use culture to make your work outstanding and how a diverse creative team is a better team and a business multiplier for brands. Find show notes and episode highlights at https://nwrk.co/omq-kevin . To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Jessica Bong-Woon | How to embrace weird to completely stand out 51:48

27 weeks之前51:48

51:48

In Episode #83, Ross is joined by Jessica Bong-Woon, Associate Creative Director. Throughout her career, Jessica has collaborated with a diverse array of brands, from innovative startups to renowned institutions, including Monzo, Meta, Wise, Omlet, Marshmallow and London's V&A Museum, leaving her mark on each with her distinct creative perspective. Ross and Jessica discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold. Find show notes and episode highlights at https://nwrk.co/omq-jessica . To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Armin Vit | How far will you go to stand out? 55:16

37 weeks之前55:16

55:16

In Episode #82, Ross is joined by Armin Vit, co-founder of UnderConsideration. Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content. He’s also the editor and primary writer of the popular blog Brand New. Ross and Armin discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out. Find show notes and episode highlights at https://nwrk.co/omq-armin . To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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How to take them from product to community using your brand | Danny Denhard 46:31

41 weeks之前46:31

46:31

In Episode #81, Ross is joined by Danny Denhard, Interim Chief Growth Officer and coach. Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. Danny has led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds. Ross and Danny discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days. Find show notes and episode highlights at https://nwrk.co/omq-danny To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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How do you build a fresh and timeless brand? | Astrid Stavro 46:37

44 weeks之前46:37

46:37

In the first of our new rolling season, episode #80, Ross is joined by Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio. Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the International Society of Typographic Designers (ISTD) and a member of Alliance Graphique Internationale (AGI). Ross and Astrid discuss what it takes to build brands that are timeless but still fresh and the important role people’s unique stories and perspectives play in this. Find show notes and episode highlights at https://nwrk.co/omq-astrid-stavro To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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How to stand out by leveraging your values | Jason Naylor 41:44

1 year之前41:44

41:44

In Episode #79, Ross is joined by Jason Naylor, award-winning artist, muralist and author. Jason is a NYC artist, known for bright colours and even brighter themes, commonly found on large scale murals around the world. His work explores the communication of human emotions using organic shapes, bold colours and a strong design aesthetic. Jason has worked with various brands like Coach, Pepsi, Toyota, and Microsoft. He has received global recognition for his work including a Golden Novum Design Award. In 2018, BUMBLE named Jason one of its 100 Most Inspiring New Yorkers. Ross and Jason Naylor, award-winning artist, muralist and author, chat about how holding strong values positively influences your work and the way you collaborate, how practising your craft and working within constraints will help you form your identity and carve out an organic personal brand and the impact colour can have; especially in environments where it’s scarce. Find show notes and episode highlights at https://nwrk.co/omq-jason To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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How to earn and own more by sharing more | Jakub Rusiecki 49:15

1 year之前49:15

49:15

In Episode #78, Ross is joined by Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures. Jakub started his career in biochemistry but switched gears in 2021 to focus on the cryptocurrency and blockchain space. He co-founded The Symmetrical, an investment DAO aimed at Gen Z, which has quickly grown to over 60 members worldwide. Jakub is currently the summoner for Social Graph Ventures, a DAO that invests in projects building the technology and apps powering decentralized social networks and communities. Ross and Jakub discuss the issues web3 social media platforms face in terms of UX and UI, the investment opportunity in media NFTs, why you should let people AI-replicate and use your identity and much more. Find show notes and episode highlights at https://nwrk.co/omq-jakub. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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What will it take for African Artists to be successful in Web3? | Anthony Azekwoh 41:21

2 years之前41:21

41:21

In Episode #77, Ross is joined by Anthony Azekwoh, a contemporary artist and author based in Nigeria, whose work focuses on African folklore and mythology. Anthony uses diverse mediums, such as digital and traditional painting and sculpting, to explore transformation and change in his country. He replicates traditional techniques through digital mediums, producing physical, corporeal manifestations of his work. His art has been seen worldwide, with clients like Facebook and celebrities such as Masego and Adekunle Gold. Ross and Anthony discuss the lack of representation for African Artists in Web3 and how he thinks the space will evolve over the coming years. Anthony also shares his realisation about Instagram that drove him to start working with SuperRare. Find show notes and episode highlights at https://nwrk.co/omq-anthony To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Why are the world's biggest companies turning to abstract visual design? | Matthias Winckelmann 44:49

2 years之前44:49

44:49

In Episode #76, Ross is joined by Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio. Before launching someform Studio, Matthias worked as Managing Partner and Director at the creative ensemble foam Studio and as Head of 3D at the internationally acclaimed design & branding studio ManvsMachine in London. Ross and Matthias discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying current biases in the future. Find show notes and episode highlights at https://nwrk.co/omq-matthias To listen to previous episodes go to https://nwrk.co/omq If you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Building brands of the future: How Play branded Neuralink and Worldcoin | Casey Martin 47:29

2 years之前47:29

47:29

In Episode #75, Ross is joined by Casey Martin, Founder and Executive Creative Director of Play, a branding and design studio working with the world’s most innovative companies. Casey’s leadership has helped shape Play into an uncommonly agile partner, resulting in acclaimed collaborations with Elon Musk’s neurotech pioneer Neuralink, digital currency Worldcoin, storage standout Dropbox and many others. Ross and Casey discuss what it’s like to build the brands that are shaping the future and how to adapt your design process to work with visionary tech leaders. Casey also shares his perspective on finding balance in fast-paced agency life. Find show notes and episode highlights at https://nwrk.co/omq-casey To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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The Art of generative AI: How to make machines work for you | Lucas Zanotto 43:31

2 years之前43:31

43:31

In Episode #74, Ross is joined by Lucas Zanotto, a multi-award-winning designer, artist, and director. Lucas’ career is as varied and playful as his creations. His work effortlessly merges analogue and digital craft into thought-provoking films, apps, and installations. Zanotto also creates intriguing apps for children through his entertainment platform YATATOY. Ross and Lucas discuss how rules help artists find their unique style and why generative art still requires craft and skill. Lucas also shares how generative art could make artists’ work more accessible, and how training AI could help you build your brand. Find show notes and episode highlights at https://nwrk.co/omq-lucas To listen to previous episodes go to https://nwrk.co/omq If you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Branding Beyond Borders: The Art of Immersive Experiences | Kate Dawkins 39:30

2 years之前39:30

39:30

In Episode #73, Ross is joined by Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios. Kate has over 25 years of experience turning pixels and projection into spectacular immersive events, shows, and live performances–entrancing global audiences. She's collaborated with world-class directors, producers, artists, and brands, such as BBC Studios and Ministry of Defence, and created immersive experiences and ceremonies like the London 2012 Olympics, among others. Ross and Kate discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work. Find show notes and episode highlights at https://nwrk.co/omq-katedawkins To listen to previous episodes go to https://nwrk.co/omq If you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Using AI to build the next generation of brands | Nando Costa 50:31

2 years之前50:31

50:31

In Episode #72, Ross is joined by Nando Costa, a seasoned Brazilian-American designer with experience in digital products, branding, and animation production at Microsoft and Google. At Microsoft, Nando was part of the team that shipped the HoloLens Developer Edition and Windows Mixed Reality. He was at the forefront of a collective effort to evolve the design language for Microsoft 365 experiences across all platforms. And, after a brief stint at Google Design, Nando returned to Microsoft to work on the Microsoft Mesh team, exploring the intersection of traditional UX, immersive experiences, and generative AI. Ross and Nando discuss how AI will change brand strategy and how we build brands. Nando also shares how he thinks AI will help shape virtual reality, and what designers can do to ensure they don’t get left behind. Find show notes and episode highlights at https://nwrk.co/omq-nando To listen to previous episodes go to https://nwrk.co/omq If you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Yes, design can accelerate change in the world | Simon Dixon, DixonBaxi 50:31

2 years之前50:31

50:31

In Episode #71, Ross is joined by Simon Dixon, co-founder of DixonBaxi. Simon has explored where creativity, design, and tech overlap for more than two and a half decades. His company, DixonBaxi, works with iconic companies across sports, entertainment, media, new economy, technology, and beyond. 'Be Brave' is their defining spirit. Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of your WHY. Find show notes and episode highlights at https://nwrk.co/omq-dixonbaxi To listen to previous episodes go to https://nwrk.co/omq If you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Own your mistakes and build WITH your community | SAFA and Valet Jones, Tally Labs 42:03

2 years之前42:03

42:03

In Episode #70, Ross is joined by the founders of Tally Labs – See Ape Follow Ape (SAFA) and Valet Jones . Valet Jones is a former Product Manager and Creative Writer. He is the original voice of Jenkins the Valet. See Ape Follow Ape is a Former Marketing Agency Founder. He’s never seen an Ape he didn't follow. Ross, SAFA, and Valet Jones discuss why you need to build in public, the mistakes that they’ve made, and how to work with your community. Find show notes and episode highlights at https://nwrk.co/omq-tally-labs To listen to previous episodes go to https://nwrk.co/omq If you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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How creators can earn better revenue through DAOs | JP Alanis and Justin Alanis, StoryCo 53:23

2 years之前53:23

53:23

In Episode #69, Ross is joined by J.P. and Justin Alanis, Co-CEOs of StoryCo. J.P. Alanís is an experienced development executive. He previously co-created and led GOLF MEDIA, the direct-to-consumer media platform and production company founded by Tyler, The Creator. Justin Alanis is an experienced entrepreneur with a background in both technology and private equity. Ross and the Alanis brothers discuss what it’s going to take for DAOs to be successful, how Netflix kills creator revenue, and why we'll never see another indie film like The Matrix. Find show notes and episode highlights at https://nwrk.co/omq-storyco To listen to previous episodes go to https://nwrk.co/omq If you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Is Web3 becoming centralised? | Anthony Di Iorio 57:20

2 years之前57:20

57:20

In Episode #68, Ross is joined by Anthony Di Iorio, co-founder of Ethereum and founder of Decentral Inc and Andiami. Anthony’s mission has always been to empower people with the tools they need to have total control over three things – their money, communication, and identity. He co-founded Ethereum in 2013. He is currently the founder and CEO of Decentral Inc. – an innovation hub & software development company focused on decentralized technologies. He has also recently launched Andiami, a global tech project designed to power a user-controlled internet while complementing & assisting decentralized technologies such as Bitcoin, Ethereum, and others. Ross and Anthony discuss the values that drove Ethereum’s success, how Web3 runs the risk of becoming centralised, and what he believes is the perfect model for solving business problems. Find show notes and episode highlights at https://nwrk.co/omq-anthony To listen to previous episodes go to https://nwrk.co/omq If you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Building the strongest community in Web3 | Zeneca 50:40

2 years之前50:40

50:40

In Episode #67, Ross is joined by Zeneca, web3 and NFT investor, advisor, content creator, and project founder. He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k followers on Twitter, and manages two NFT communities: all with a focus on creating educational content to help people learn about the wild world of web3. Ross and Zeneca discuss how he’s built one of the strongest communities in Web3 and why you shouldn't monetize your content too early. Find show notes and episode highlights at https://nwrk.co/omq-zeneca To listen to previous episodes go to https://nwrk.co/omq If you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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How brands change in Web3 | Jeff Staple 47:58

2 years之前47:58

47:58

In Episode #66, Ross is joined by Jeff Staple, the founder of REED ART DEPARTMENT (formerly known as Staple Design). Jeff is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies. Ross and Jeff discuss how brands and branding change from the real world to Web3 and how he carried the famous Staple Pigeon into the metaverse. Find show notes and episode highlights at https://nwrk.co/omq-staple To listen to previous episodes go to https://nwrk.co/omq If you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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How the Metaverse will change brands | Teemu Suviala, Reality Labs - Tech at Meta 47:25

3 years之前47:25

47:25

In Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta. Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads the expansive work being done at Meta in building the next computing platform and bringing the metaverse to life. Before joining Meta Teemu led creative work at brand and design agencies, Collins, as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas. In this episode, Ross and Teemu discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. He also shares what he’s learned by being at the intersection of creativity and technology. Highlights from the conversation The metaverse will accelerate surrealistic fantasy-shaped ideas AI tools that are connected to the metaverse will change how we design It comes down to making sure that [your] core positioning and values are in a great place Dada and Surrealism were reactions to similar things that we're seeing today Oddness, surrealism, and escapism are starting to bleed out into popular culture As reality was getting weirder and weirder and sometimes even unrecognizable art did the same thing More about Teemu Suviala Teemu Suviala is the Global Head of Brand Design for Reality Labs at Meta. This diverse group of developers, researchers, engineers and designers leads the expansive work being done at Meta in building the next computing platform to help people connect, find communities and grow businesses - bringing metaverse to life. Reality Labs' work spans a number of breakthrough technologies such as Meta Quest, Meta Horizon, Meta Portal and Ray-Ban Stories and touches sectors ranging from entertainment and gaming to commerce, education and work. Teemu sits in the creative intersection of product and marketing focusing on strategic and conceptual foundations for how these brands come to life. He and his team develop brand strategies, design & identity systems as well as brand elements and experiences from custom typography and sonic logos to immersive retail environments and in-product brand moments across AR and VR, among other things. At Meta, brand design teams work at the very edge of the discipline, imagining how brands will be expressed in emerging environments — including some that don’t yet exist. Before joining Meta Teemu led creative work at brand and design agencies Collins as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas. Find Teemu here: Twitter | LinkedIn | Instagram Show Notes People: Leonora Carrington Jeff Staple Bjarke Ingels Companies and organisations: Tate Modern The Met Venice Biennale Guggenheim / Peggy Guggenheim RTFKT BIG Miscellaneous: Surrealism Dada / Dadaism How you can help There are four ways you can help us out. Give us your thoughts. Rate the podcast and leave a comment. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people) Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework . We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut , Natasha Jen , Bruce Mau , Jack Butcher , Aaron Draplin , Marina Willer and Fredrick Öst . Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes . For cutdowns of the podcast visit our YouTube channel . Subscribe iTunes , Spotify , Stitcher , Google Podcasts Music by: @dcuttermusic / http://www.davidcuttermusic.com To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Creating 1000 handmade artworks in 1 year | David Gersch, CryptoLeos 38:28

3 years之前38:28

38:28

In Episode #64, Ross is joined by David Gersch, Creator of CryptoLeos. CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners! Ross and David discuss how he created 1000 unique artworks for CryptoLeos, the power of memes as drivers of culture, and his experiments at the forefront of new technology. Highlights from the conversation NFTs are a crossroads of new tech [with] internet culture Fun is very important, especially for NFT Memes are the medium through which we're able to [share culture] on the internet Rule book? Throw that out the window. Let's do something different I definitely believe in NFT because I believe in the value in digital assets Leonardo DiCaprio is probably the most memed celebrity of them all More about David Gersch David Gersch is a world-renowned artist and the creator of the iconic CryptoLeo's NFT collection The Leoverse Metaverse. CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners! Find David here: Twitter | Instagram | CryptoLeos Show Notes People: Leonardo DiCaprio Beeple Companies and organisations: Bored Apes (Bored Ape Yacht Club) Punks (Crypto Punks) Art Basel Miscellaneous: The Art Degen How you can help There are four ways you can help us out. Give us your thoughts. Rate the podcast and leave a comment. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people) Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework . We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut , Natasha Jen , Bruce Mau , Jack Butcher , Aaron Draplin , Marina Willer and Fredrick Öst . Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes . For cutdowns of the podcast visit our YouTube channel . Subscribe iTunes , Spotify , Stitcher , Google Podcasts Music by: @dcuttermusic / http://www.davidcuttermusic.com To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Runner and Clubhouse Pictures are reimagining how we tell stories in Web3 | Bryce Anderson 53:18

3 years之前53:18

53:18

In Episode #63, Ross is joined by Bryce Anderson, Production Executive at Clubhouse Pictures and part of the team bringing Omega Runner to life. Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He joined Clubhouse Pictures when it was founded in 2015 and has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others. Ross and Bryce discuss why Bored Ape Yacht Club is similar to Hello Kitty, what people get wrong about film3, and why Clubhouse Pictures are reimagining storytelling in Web3 Highlights from the conversation A lot of people in Web3 don't realise turning a static image into global IP for entertainment is a huge lift The Bored Ape brand is really powerful as an image. I would compare it to something like Hello Kitty The other mark of good world-building is that there's a lot more to do in it, a lot more to explore I don't want to be the dragon that sits on a pile of IP gold The potential for the next Marvel or the next Disney exists in Web3 A lot of what inspired us to do this is fan fiction More about Bryce Anderson Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He then worked in creative development at Warner Bros. before joining Clubhouse Pictures upon its inception in 2015. He has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others. Find Bryce here: Twitter | LinkedIn Show Notes People: Bryan Unkeless Cedric Nicolas-Troyan Blaise Hemingway Companies and organisations: Runner United Talent Agency YUGA Labs Hello Kitty How you can help There are four ways you can help us out. Give us your thoughts. Rate the podcast and leave a comment. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people) Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework . We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut , Natasha Jen , Bruce Mau , Jack Butcher , Aaron Draplin , Marina Willer and Fredrick Öst . Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes . For cutdowns of the podcast visit our YouTube channel . Subscribe iTunes , Spotify , Stitcher , Google Podcasts Music by: @dcuttermusic / http://www.davidcuttermusic.com To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Web3's value is NOT in technology | Jack Butcher, Visualize Value 50:29

3 years之前50:29

50:29

In Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value. Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people. Ross and Jack discuss the common misconception that Web3’s most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities. Highlights from the conversation If every product that you make is [based on] your customer's ability to install Metamask, you’re gonna kill your business One of the strongest schools of thought in NFTs is the idea of incentivizing the propagation of an idea or a meme In the world of brands and companies, trends and technologies come and go. This one [Web3] feels like it has far more economic validation The really difficult thing to do is to get people together that have similar values, interests, and complementary skill sets A lot of what this technology enables are novel ways of collaborating [and] playing with economics Your 200,000 Twitter followers aren't gonna participate, but there might be half a dozen that are materially invested in the work and can support at an outsized contribution More about Jack Butcher Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom. After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell. Find Jack here: Twitter | LinkedIn | Instagram (Visualize Value) | Visualize Value Show Notes Companies and organisations: Opensea eBay Foundation Stripe Miscellaneous: Cryptopunks CC0 NounsDAO Morning Brew Metamask How you can help There are four ways you can help us out. Give us your thoughts. Rate the podcast and leave a comment. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people) Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework . We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut , Natasha Jen , Bruce Mau , Jack Butcher , Aaron Draplin , Marina Willer and Fredrick Öst . Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes . For cutdowns of the podcast visit our YouTube channel . Subscribe iTunes , Spotify , Stitcher , Google Podcasts Music by: @dcuttermusic / http://www.davidcuttermusic.com To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Building a brand by mistake with Repeat Offenders – Gerhard Human 43:46

3 years之前43:46

43:46

Highlights from the conversation "When I got into PVNKS I quickly realized that I was building a brand, building a world" "This hub for like-minded people are invested in the project, but they're also invested in you, as an artist" "Art is something that you do of your own will, not for the sole purpose of selling" "Everything I saw at the time was really repulsive – terrible drawings of terrible things that are slightly altered by an algorithm" "My sole purpose is making something and seeing if someone enjoys it. If someone enjoys it – that's all they need to get from it" "Marvel or Dark Horse have got a huge platform to make your idea grow but they'll also take over" More about Gerhard Human Gerhard Human is an illustrator, animator and art director based in Cape Town, South Africa. He’s been working in the visual industry since 2001. His work is strongly inspired by underground comics, skate culture and animation. He’s done TV commercials for brands like MTV, Adobe, Goodwill and Smirnoff; and his work has been featured online and in print. Apart from commercial work, Gerhard had regular art exhibitions around the world. Find Gerhard here: Twitter | Website | PVNKS Show Notes People: Ben Mauro Ben Mauro on One More Question George Lucas Companies and organisations: Marvel Dark Horse (Comics) Miscellaneous: PVNKS (Repeat Offenders) How you can help There are four ways you can help us out. Give us your thoughts. Rate the podcast and leave a comment. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people) Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework . We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut , Natasha Jen , Bruce Mau , Jack Butcher , Aaron Draplin , Marina Willer and Fredrick Öst . Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes . For cutdowns of the podcast visit our YouTube channel . Subscribe iTunes , Spotify , Stitcher , Google Podcasts Music by: @dcuttermusic / http://www.davidcuttermusic.com To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Rethinking DAOs and changing the way Hollywood operates | Kenny Miller, StudioDAO 57:31

3 years之前57:31

57:31

Highlights from the conversation It still takes a creative person at the center to say – this is what it is, this is what it isn't We don't need to make a hundred million dollars on a movie. We just need for that to be a great experience for people in the DAO It's gonna be the most dangerous audience in the world. They're gonna green light [+ have rights to] their content Films could become more like startups + having equity in those startups could be beneficial for actors It's a film studio owned by the filmmakers and the fans When you join a DAO, there's often a lot of weight that goes with it More about Kenny Miller Kenny Miller is a creative and entrepreneurial leader focused on developing media brands that target emerging spaces in digital media. This path has led to iconic work for culture-defining brands such as Apple, Disney, Nickelodeon, Noggin, MTV, The Walking Dead, Netflix, and the New York Knicks. His work has connected deeply with users of all ages worldwide. Kenny’s work has covered every aspect of the business-- production, marketing, distribution, and importantly revenue, which have been completely refashioned by the never-ending digital transformation of media. From the launch of Quicktime to video games, social networks, user-generated content, streaming media, dynamic ad models, and now NFTs, Kenny’s focus has always been on engaging audiences with emerging technologies and platforms. Now that crypto and the token economy have opened up a frontier where creators and fans can coordinate to independently produce content and franchises, Kenny is developing a token-driven funding and distribution platform called StudioDao to accelerate the ability of filmmakers and fans to innovate in financing and collaborative ownership structures. Find Kenny here: Twitter | LinkedIn | Discord | StudioDao Show Notes Companies and organisations: MTV Nickelodeon Viacom RobinHood SharkDAO Nouns MCU (Marvel Cinematic Universe) Miscellaneous: Get Out (Jordan Peele Film) KYC (Know Your Customer) How you can help There are four ways you can help us out. Give us your thoughts. Rate the podcast and leave a comment. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people) Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework . We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut , Natasha Jen , Bruce Mau , Jack Butcher , Aaron Draplin , Marina Willer and Fredrick Öst . Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes . For cutdowns of the podcast visit our YouTube channel . Subscribe iTunes , Spotify , Stitcher , Google Podcasts Music by: @dcuttermusic / http://www.davidcuttermusic.com To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Why brands, designers, and creators need to get into Web3 NOW | Josh Rosenthal 52:07

3 years之前52:07

52:07

Highlights from the conversation You're used to thinking of technology as the value creator, but it's actually brands, studios, and agencies Your cost of failure is small. And the only way to get asymmetric gains is to participate early You can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assets Now, the value is in the community, the content, the brand, the association Transformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordination It gives you greater specificity to do product design. It gives you immediate market feedback More about Josh Rosenthal Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. A guest lecturer at Harvard, Hopkins, and MIT, as well as a keynote speaker at crypto conferences and regular guest on crypto media, Josh explores how communities are using decentralized technology to reshape our world in what has become known as a Crypto Renaissance. Half a millennium ago, communities adopted two new decentralized technologies to recreate their world. An explosive ledger-based financial technology powered the creation of a new proto-capitalism, while an incendiary permissionless print-based protocol communicated revolutionary ideas generating new markets for media. Early adopters parlayed their gains into a cataclysmic form of techno-art to recast their supernatural cosmology, the nature of vocation in an emerging world, and their roles therein. Find Josh here: Twitter | LinkedIn | The 6ixth Event | Narwhal Ventures Show Notes People: Medici Family Cozomo de’ Medici (Snoop Dogg) Companies and organisations: Uniswap SushiSwap FAANG Miscellaneous: TAM (Total Addressable Market) DAO (Decentralised Autonomous Organisation) Bill Gates and David Letterman (interview - Bill gates explains the internet) How you can help There are four ways you can help us out. Give us your thoughts. Rate the podcast and leave a comment. Share this as far and wide as you can - tell your friends, family, and colleagues about us (caveat: if you own a family business, these may all be the same people) Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework . We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut , Natasha Jen , Bruce Mau , Jack Butcher , Aaron Draplin , Marina Willer and Fredrick Öst . Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes . For cutdowns of the podcast visit our YouTube channel . Subscribe iTunes , Spotify , Stitcher , Google Podcasts Music by: @dcuttermusic / http://www.davidcuttermusic.com To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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How Web3 can benefit from Web2 thinking – Lubo Smid 42:10

3 years之前42:10

42:10

Highlights from the conversation For the majority of the people right now, there is just not a fast way to enter the tokenised world It doesn't matter whether you are in the app store or whether you have a web-based game, you need to work on the marketing strategy regardless Projects are getting a lot of traction for no reason – just because of the hype We are very early and there are a lot of opportunities. So I definitely think that the bar right now [is] very, very low...if there is any bar at this point It's a wild west, but I think that the companies that are diving in early are going to benefit in the long run Once the hype dies, what's left is the experience that people have with your product or game More about Lubo Smid Lubo Smid is the co-founder & CEO of STRV, a boutique software design and engineering team behind building digital products for some of the hottest startups and brands that value high quality and over a decade-long experience of building and launching great apps to the market. He is a Czech Forbes 30 under 30 and a startup-minded entrepreneur who is extremely passionate about cutting-edge technology and the latest trends. The majority of Lubo's focus these days is dedicated to STRV Labs. A portfolio of products that STRV incubates and operates on its own. It all started with a duo of dating applications for the LGBT community, Cosmic Latte, investment in soccer mobile game Live Penalty, breathwork application Float, and now two projects in web3 space. One NFT game is called Scavenger Land, and STRV's latest project is focused on the seamless entrance to the tokenized world for the end consumer. Lubo splits his time between Prague, where most of the STRV team is located, and Los Angeles, as he would put it, where the most exciting things are happening. When he is not hosting one of numerous STRV events for the community, he enjoys cycling and skiing. In these activities, just like in his professional ones, Lubo aims to push his boundaries to the next level. Find Lubo Smid here: Twitter | Instagram | LinkedIn | Website Show Notes People: Gary Vaynerchuk Companies and organisations: Ledger STRV Y Combinator Miscellaneous: VeeFriends Scavenger Land NBA Top Shot How you can help There are four ways you can help us out. Give us your thoughts. Rate the podcast and leave a comment. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people) Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework . We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut , Natasha Jen , Bruce Mau , Jack Butcher , Aaron Draplin , Marina Willer and Fredrick Öst . Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes . For cutdowns of the podcast visit our YouTube channel . Subscribe iTunes , Spotify , Stitcher , Google Podcasts Music by: @dcuttermusic / http://www.davidcuttermusic.com To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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How Huxley pushed against NFT trends and won – Ben Mauro 42:42

3 years之前42:42

42:42

Highlights from the conversation: A graphic novel [is] one of the few ways a single creator can create the entire product You go to a meeting and they're just like "Cool art, kid – but what does this look like as a movie?" Once NFTs + Web3 happened. It was just like, well, maybe this is a more interesting way to launch a product? You can't one-to-one sell a product like you would in Web2, you have to create some kind of interesting gamification I feel like a lot of stuff in Web3 is reverse – "Here's some art. Maybe I'll make a product, if you give me money" Everyone was treating it like a Kickstarter. And I was treating it more like sales distribution More about Ben Mauro World builder. Character creator. Storyteller. Ben Mauro’s work has made a powerful impact on the gaming world, as senior concept designer and art director for first-person-shooting dynasties Halo and Call of Duty. Ben has been crafting the characters, weaponry, machinery and gamescapes that have made these franchises house-hold names for two decades. His visions have graced the big screen in Elysium, Chappie, and J.R.R. Tolkien’s The Hobbit. Now he unveils his fully-fledged graphic novel series, Huxley. Find Ben here: Twitter | Instagram | Website Find HUXLEY here: Website | Twitter | Discord | Opensea Show Notes People: Sava Zivkovic Companies and organisations: Yuga Labs Respawn Dark Horse Miscellaneous: Web3 Web2 How you can help Review the podcast and leave a comment. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people) Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework . We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut , Natasha Jen , Bruce Mau , Jack Butcher , Aaron Draplin , Marina Willer and Fredrick Öst . Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes . For cutdowns of the podcast visit our YouTube channel . Subscribe iTunes , Spotify , Stitcher , Google Podcasts Music by: @dcuttermusic / http://www.davidcuttermusic.com To listen to previous episodes go to https://nwrk.co/omq . If you enjoyed this episode, please leave a review and share it with your friends.…

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Luke Woodhouse: How to build a brand using one idea 36:16

3 years之前36:16