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131 - OTT and Streaming TV Fan Engagement using UGC

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Manage episode 434024013 series 1315591
内容由Lawrence Harte提供。所有播客内容(包括剧集、图形和播客描述)均由 Lawrence Harte 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

OTT and streaming TV service providers can leverage user-generated content (UGC) to boost viewer engagement, foster loyalty, reduce audience churn, and generate more revenue.

However, content moderation for community motivation and legal compliance is complicated, and integration with streaming and media platforms can be difficult.

This episode helps you discover how to use a platform such as Megaphone TV to simplify the fan content creation process, ensure the content meets social and legal requirements, and use UGC to attract, engage, and monetize fans.

Topics Covered:

What is Fan User Generated Content - UGC? Why is Fan UGC Important? Generate Revenue with Fan UGC Sponsors and Fan UGC Content How does a Sponsored FAN UGC Segment work? What Broadcast times are Good for Fan UGC? Example of a Fan UGC Project or Campaign UGC and Brand Safety Usage Rights for UGC Fan UGC Technology and Skills Services and or Equipment Needed for Fan UGC Fan UGC Training

  continue reading

32集单集

Artwork
icon分享
 
Manage episode 434024013 series 1315591
内容由Lawrence Harte提供。所有播客内容(包括剧集、图形和播客描述)均由 Lawrence Harte 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

OTT and streaming TV service providers can leverage user-generated content (UGC) to boost viewer engagement, foster loyalty, reduce audience churn, and generate more revenue.

However, content moderation for community motivation and legal compliance is complicated, and integration with streaming and media platforms can be difficult.

This episode helps you discover how to use a platform such as Megaphone TV to simplify the fan content creation process, ensure the content meets social and legal requirements, and use UGC to attract, engage, and monetize fans.

Topics Covered:

What is Fan User Generated Content - UGC? Why is Fan UGC Important? Generate Revenue with Fan UGC Sponsors and Fan UGC Content How does a Sponsored FAN UGC Segment work? What Broadcast times are Good for Fan UGC? Example of a Fan UGC Project or Campaign UGC and Brand Safety Usage Rights for UGC Fan UGC Technology and Skills Services and or Equipment Needed for Fan UGC Fan UGC Training

  continue reading

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