Monica Alleven, Executive Editor at Fierce Wireless

Pressing Matters

Monica Alleven has been covering the wireless industry since 1995 - a time when the notion of wireless was so limited, almost everyone was still using a landline to connect to the Internet, very few people had a cell phone and no one - of course - had a smartphone, since those were 12 years in the future.
Almost 30 years since she started, Monica is still at it - and incredibly successful, having helmed two of the biggest titles in mobile industry journalism. Given that deep experience as the past Editor in Chief of WirelessWeek and, for the past five years, Executive Editor of Fierce Wireless, we figured who better to bring on the podcast to preview Mobile World Congress, which starts on February 26 in its longtime home of Barcelona.
From 5G to Wif-Fi 7 and acronyms aplenty, Monica can explain it all when it comes to the ever-expanding and oft-confusing universe of mobile and wireless technology. Not bad for a Minnesota farm girl who began her career covering city council meetings in her home state and then Oregon and Redding, Calif., before - almost accidentally - finding her way to technology.
Monica stopped by to discuss the evolution of mobile across almost three decades, her childhood gaggle of 40 bunnies - and the childhood story they inspired, and why she remains optimistic about journalism despite the daily grim headlines for this episode of Pressing Matters, from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech.
I’m Dave Reddy, head of Big Valley Marketing’s Media + Influencers Practice and your host. Through research and good old-fashioned relationship-building, we’ve identified B2B Tech’s Top 200 media and influencers, including Monica Alleven.
Here’s my chat with Monica. Enjoy.
Are you interested in more from Monica Alleven?

• Read Monica's latest at Fierce Wireless.
• Or find her on X.

Who is Big Valley?
We're a communications firm focused on B2B technology, with a team of experts specializing in brand positioning, narrative and story development, media and influencer relations, and channel planning.
You can learn more about our team at www.bigvalley.co