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Radio ITVT: ACR and Measurement at TVOT SF 2018

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Manage episode 216581551 series 1011099
内容由BlogTalkRadio.com and Tracy Swedlow提供。所有播客内容(包括剧集、图形和播客描述)均由 BlogTalkRadio.com and Tracy Swedlow 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Thanks to the generosity of Kantar Media, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "TV Data of Today." The session was described in the show brochure as follows: "Smart TVs are predicted to be in 75% of all American homes within the next three years and the Automatic Content Recognition (ACR) data from those smart TVs is changing the way the industry looks at measurement. ACR data, which measures viewing from any and every device, is being used to power everything from multitouch attribution to dynamic ad insertion on linear TV. This panel will look at how ACR data is shaking up the industry, who the major players are, how the industry is dealing with privacy concerns and what the future of measurement will look like." Panelists included: Jonathan Bokor, 2018 AdMonsters Power List HonoreeJason Bolles, Managing Director, Video Personalization, GracenoteCathy Hetzel, Executive Vice President, comScoreSean Muller, CEO, iSpot.tvZeev Neumeier, Founder, InscapeVik Sharma, SVP of Client Leadership, Kantar MediaAlan Wolk, Co-Founder/Lead Analyst, TV[R]EV (Moderator) (Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets herebefore midnight this Friday to receive the Super-Early-Bird Discount--a 40% savings on the regular price!)
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Manage episode 216581551 series 1011099
内容由BlogTalkRadio.com and Tracy Swedlow提供。所有播客内容(包括剧集、图形和播客描述)均由 BlogTalkRadio.com and Tracy Swedlow 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Thanks to the generosity of Kantar Media, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "TV Data of Today." The session was described in the show brochure as follows: "Smart TVs are predicted to be in 75% of all American homes within the next three years and the Automatic Content Recognition (ACR) data from those smart TVs is changing the way the industry looks at measurement. ACR data, which measures viewing from any and every device, is being used to power everything from multitouch attribution to dynamic ad insertion on linear TV. This panel will look at how ACR data is shaking up the industry, who the major players are, how the industry is dealing with privacy concerns and what the future of measurement will look like." Panelists included: Jonathan Bokor, 2018 AdMonsters Power List HonoreeJason Bolles, Managing Director, Video Personalization, GracenoteCathy Hetzel, Executive Vice President, comScoreSean Muller, CEO, iSpot.tvZeev Neumeier, Founder, InscapeVik Sharma, SVP of Client Leadership, Kantar MediaAlan Wolk, Co-Founder/Lead Analyst, TV[R]EV (Moderator) (Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets herebefore midnight this Friday to receive the Super-Early-Bird Discount--a 40% savings on the regular price!)
  continue reading

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