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Radio ITVT: AI and Advertising at TVOT NYC 2017

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Manage episode 196149421 series 1011099
内容由BlogTalkRadio.com and Tracy Swedlow提供。所有播客内容(包括剧集、图形和播客描述)均由 BlogTalkRadio.com and Tracy Swedlow 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "AI and Advertising." The session was described in the show brochure as follows: "Artificial intelligence (AI) holds great promise for TV and video advertising--offering the potential, for example, to make programmatic buying more efficient and to make targeted advertising not only more accurate but--thanks to AI-powered creative versioning--more engaging and viewable. This session will bring together representatives of companies that are pioneering the application of AI to advertising, in order to highlight and assess the most significant developments and achievements in the field to date, and to outline the challenges that must still be overcome before AI-powered advertising becomes the norm." Panelists include: Lysa Banks, Head of Technical and Engineering Strategy, IBM Watson MediaSeth Haberman, President, Sense Education (Moderator)Richie Hyden, Co-Founder and COO, IRIS.TVTara Walpert Levy, VP of Agency and Media Solutions, GoogleTod Loofbourrow, CEO, ViralGainsDave Morgan, CEO, SimulmediaRyan Reed, Director of Innovation--TV/Video, Lotame (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)
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Manage episode 196149421 series 1011099
内容由BlogTalkRadio.com and Tracy Swedlow提供。所有播客内容(包括剧集、图形和播客描述)均由 BlogTalkRadio.com and Tracy Swedlow 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "AI and Advertising." The session was described in the show brochure as follows: "Artificial intelligence (AI) holds great promise for TV and video advertising--offering the potential, for example, to make programmatic buying more efficient and to make targeted advertising not only more accurate but--thanks to AI-powered creative versioning--more engaging and viewable. This session will bring together representatives of companies that are pioneering the application of AI to advertising, in order to highlight and assess the most significant developments and achievements in the field to date, and to outline the challenges that must still be overcome before AI-powered advertising becomes the norm." Panelists include: Lysa Banks, Head of Technical and Engineering Strategy, IBM Watson MediaSeth Haberman, President, Sense Education (Moderator)Richie Hyden, Co-Founder and COO, IRIS.TVTara Walpert Levy, VP of Agency and Media Solutions, GoogleTod Loofbourrow, CEO, ViralGainsDave Morgan, CEO, SimulmediaRyan Reed, Director of Innovation--TV/Video, Lotame (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)
  continue reading

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