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内容由BlogTalkRadio.com and Tracy Swedlow提供。所有播客内容(包括剧集、图形和播客描述)均由 BlogTalkRadio.com and Tracy Swedlow 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Radio ITVT: Interview: Sean Muller, Founder and CEO of iSpot.tv

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Manage episode 198109087 series 1011099
内容由BlogTalkRadio.com and Tracy Swedlow提供。所有播客内容(包括剧集、图形和播客描述)均由 BlogTalkRadio.com and Tracy Swedlow 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Sean Muller is Founder and CEO of iSpot.tv, a Seattle-based provider of real-time attention and conversion analytics for TV advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he provides an overview of recent developments at iSpot.tv--which include a 7.5-year deal with Vizio's data business, Inscape, that significantly broadens its rights to use the latter's data. He also casts light on the current state of the advanced-TV advertising and measurement ecosystem and on the role that iSpot.tv plays in it. (Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here: http://tvotshow.com/register-tvot.)
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Artwork
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Manage episode 198109087 series 1011099
内容由BlogTalkRadio.com and Tracy Swedlow提供。所有播客内容(包括剧集、图形和播客描述)均由 BlogTalkRadio.com and Tracy Swedlow 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Sean Muller is Founder and CEO of iSpot.tv, a Seattle-based provider of real-time attention and conversion analytics for TV advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he provides an overview of recent developments at iSpot.tv--which include a 7.5-year deal with Vizio's data business, Inscape, that significantly broadens its rights to use the latter's data. He also casts light on the current state of the advanced-TV advertising and measurement ecosystem and on the role that iSpot.tv plays in it. (Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here: http://tvotshow.com/register-tvot.)
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