Transforming Data Into Results | Ragnarokast #6 Ragnarokast podcast

46:52

We’re cutting through the AI hype with Toby Coulthard, Chief Product Officer at Jacquard. He has hot takes on why the "how" of messaging matters more than ever , and how AI-driven content generation and optimization can actually impact performance. 🎧 The Array Podcast: https://www.jacquard.com/the-array-podcast-series/ #Ragnarokast #MarTech #AIinMarketing #MarketingAutomation #Personalization #CustomerEngagement #PredictiveAI #GenerativeAI #MarketingHotTakes Visit our Website!…

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AI Decisioning & The Future of Marketing Personalization with Hightouch | Ragnarokast #20 43:50

8 weeks之前43:50

43:50

AI is changing marketing, but how much of it is real and how much is just hype? In this episode, we sit down with Tejas Manohar, Co-CEO of Hightouch, to talk about: 🔥 Why marketers should rethink traditional CDPs 🤖 How AI decisioning actually works (hint: it's not just about LLMs) 📊 The role of reinforcement learning in optimizing customer journeys 💰 The real ROI of AI-driven marketing personalization Oh, and we might have taken a detour into "compostable CDPs", April Fool’s marketing stunts, and Philly cheesesteaks. 🌯 Visit our Website!…

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AI, Analytics, and Pineapple Pizza: Cracking the Code on Martech ROI | Ragnarokast #19 40:06

12 weeks之前40:06

40:06

This week on Ragnarokast , we're diving into the world of AI in marketing with special guest Laura, Manager of Technical Consulting at Ragnarok. From cleaning up your data to building smarter martech stacks, Laura, Spencer, and Steven tackle the myths, challenges, and opportunities around AI adoption. Visit our Website!…

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Marketing Hot Takes: AI, Real-Time Data, and CDPs | Ragnarokast #18 28:10

15 weeks之前28:10

28:10

This week, Steven and Spencer chat with Josh Wolf, Senior Director of Solutions Consulting, Channel & Partnerships at Tealium . They cover everything from the rise of AI in MarTech to what’s next for CDPs—and even toss in a few hot takes along the way. Visit our Website!

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MarTech Transformation: The Agency +1 Model and why it works | Ragnarokast #17 32:53

24 weeks之前32:53

32:53

Join us on Ragnarokast as we welcome lifecycle marketing expert Drew Price of 10 Billion Emails! Inspired by a recent article of his, “The Agency +1 Model and why it works,” Spencer and Steven wanted to dive in deeper and also share their perspectives coming from the agency side. You can also read the original article: https://scalingcrm.substack.com/p/the-agency-1-model-and-why-it-works Visit our Website!…

Ragnarokast

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MarTech Transformation: The Modern Customer Communication Platform | Ragnarokast #16 52:49

33 weeks之前52:49

52:49

In this episode, Steven and Spencer speak with Heather Blank [SVP, GTM Strategy + Partnerships @ Iterable ] about how the explosion of digital channels and digital identification has propelled the rise of Customer Communication Platforms . These multi-channel tools need to meet the customer both offline and online - on their phone, at their desktop, in their physical mailbox, or on their favorite chat app. Visit our Website!…

Ragnarokast

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The Power Duo: SaaS Partners and Agencies | Ragnarokast #15 41:35

38 weeks之前41:35

41:35

Join Spencer and Steven as they chat with Pat Rondinelli from Twilio Segment. Hear about Spencer's certification adventure during a blizzard, the power of combining SaaS partners with agencies, and real-world success stories with Segment and Ragnarok. Visit our Website!

Ragnarokast

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Developing MarTech Tools That Align with Brands' Needs | Ragnarokast #14 44:48

42 weeks之前44:48

44:48

We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers' data requirements, and aligning with their culture and values. Visit our Website!…

Ragnarokast

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Data Compliance with Direct-To-Consumer Brands | Ragnarokast #13 35:18

1 year之前35:18

35:18

Spencer and Steven welcome Ari Messer, co-founder of Littledata, who shares insights on how “little data” makes the biggest difference. With their focus on e-commerce, the guys discuss the challenges of accurate data tracking, privacy compliance, the use of first-party data, and their new integration with Klaviyo. For more Ragnarok X Littledata chats, check out Steven speaking with their other co-founder, Edward Upton, on LinkedIn: https://www.linkedin.com/posts/littledata_join-us-friday-jan-12-2024-at-3-pm-activity-7147956913371021312-oZIw?utm_source=share&utm_medium=member_desktop Visit our Website!…

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Coming soon on the Ragnarokast 0:17

1 year之前0:17

0:17

Ayyy! Ohhh! We’ve got Ragnarokast lucky #13 headed your way soon—with Ari Messer from the one and only, LittleData! 🎙️ Stay tuned cause it’s coming soon! ⭐ Visit our Website!

Ragnarokast

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Data Integrity and ROI in Tech with Census | Ragnarokast #12 46:53

1 year之前46:53

46:53

This episode of the Ragnarokast , we have special guest Boris Jabes, CEO at Census . We learn that in the world of CDP and Compostable CDP, we’re all “Bags of Attributes.” Also, Spencer and Steven are definitely not crypto bros. Visit our Website!

Ragnarokast

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Journey with A.I. | Ragnarokast #11 30:23

1 year之前30:23

30:23

Join hosts Steven Aldrich and Spencer Barrett with special guest Yusef Akyüz from Insider on the Ragnarokast . AI is moving FAST. Just a few episodes ago, Steven was talking about how he hoped that the future of AI would include journey builders for email marketers, and now it’s here. Join us as we break down the present and future of AI in marketing and how to keep things “ human-in-the-loop. ” Visit our Website!…

Ragnarokast

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Future of Marketing Analytics | Ragnarokast #10 30:55

1 year之前30:55

30:55

Join hosts Steven Aldrich and Spencer Barrett with special guest Neha Nathan from Mixpanel on Ragnarokast . They explore the shift from product analytics to mixed marketing analytics, discussing the role of complete data in today's marketing. Dive into the deprecation of GA3/4 and the need for a fresh analytics approach. Tune in for a discussion packed with practical advice and a glimpse into the future of your marketing analytics! Visit our Website!…

Ragnarokast

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Building Better Tech Stacks Through Consultancy | Ragnarokast #9 30:33

1 year之前30:33

30:33

In this episode of the Ragnarokast, Steven and Spencer chat with Solutions Architect, Geordan “G-Unit” Kaderis about the ins and outs of tech stack consultancy, and why a one-size-fits-all platform is hardly ever the best solution. Visit our Website!

Ragnarokast

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Holiday Hiccups and Pivots | Ragnarokast #8 24:33

1 year之前24:33

24:33

In this episode of the Ragnarokast, Steven and Spencer chat with our customer success superstars, Shelly and Hannah G on solving Holiday Hiccups and Pivots . Visit our Website!

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Level Up Dynamic Images for Email | Ragnarokast #7 19:43

2 years之前19:43

19:43

In this episode of the Ragnarokast, Steven, Spencer, and Cat chat with Eric Elliott from NiftyImages to discuss how to create exciting data-driven graphics to solve the woes of boring-looking dynamic content. Visit our Website!

Ragnarokast

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Transforming Data into Results | Ragnarokast #6 30:42

2 years之前30:42

30:42

Let this be the first of many! In this episode of the Ragnarokast, we have some clients of ours, Amanda Amato (Director of User Engagement) and Adam Salzman (Product Analyst), from Updater . We talk about how data can drive results, and how a great agency partner can set you up for success. Also, we ask why dolly.com doesn’t have an Aroma Filter. Visit our Website!…

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Modern Tech Stack | Ragnarokast #5 35:39

2 years之前35:39

35:39

🎙️We have a ✌️two-for-☝️one special for you! The Ragnarokast we teamed up with Josh Wetzel from OneSignal and this episode will be on both of our podcast channels. Join us for a round table discussion as we talk tech stacks, the future of AI in MarTech, and the history of our partnership🤝. Visit our Website!…

Ragnarokast

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What’s Loyalty | Ragnarokast #4 27:18

2 years之前27:18

27:18

In episode 4 of the Ragnarokast, we ask, What’s Loyalty? 🤔 Tune in to hear from our Co-CEO, Spencer Barett , our Strategist, Loretta Doria , and Talon.One ’s Partnerships Lead, Zach Ettelman, as they talk about all things customer loyalty. Visit our Website!

Ragnarokast

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Making Capture Fun │Ragnarokast #3 19:35

2 years之前19:35

19:35

Episode 3 of the Ragnarokast is out: Making Capture Fun. 🤩💜Tune in to hear from our Co-CEO, Spencer Barett , our Strategist, Melanie Zippe , and Digioh's Head of Marketing, Jace Farran , as they talk about how Digioh takes the sketchiness out of data capture and makes customer experiences personal 🔊. Visit our Website!…

Ragnarokast

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What's the purpose of a landing page? │Ragnarokast #2 23:42

2 years之前23:42

23:42

Tune in to the latest episode of our new podcast, Ragnarokast ! This episode stars the Co-CEO hosts, Steven and Spencer, and features our Creative Director Cat as they talk about the strategy x creative approach to landing pages. #podcast #marketing #strategy #creative #landingpage Visit our Website!…

Ragnarokast

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The Year of the Customer Journey │Ragnarokast #1 12:03

2 years之前12:03

12:03

Check out the first episode of our new podcast, Ragnarokast! Listen to our awkward but lovable and knowledgeable Co-CEOs, Steven and Spencer, break down how the customer journey is the key to growth in 2023. #podcast #marketing #martech #CRM #agency #customer #growth Visit our Website!

Ragnarokast

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Ragnarokast Trailer 0:40

2 years之前0:40