150 How to fight DoorDash's new menu pricing policy

Restauranttopia: A Show for Local Independent Restaurants

Title: Episode 150 - Unpacking DoorDash's New Menu Pricing Policy: Challenges and Strategies

https://restauranttopia.com/episode-150-how-to-fight-doordashs-new-menu-pricing-policy/

Show Notes:

In this landmark 150th episode of Restauranttopia, your hosts Brian Seitz, David Ross, and Anthony Hamilton delve into the controversial new menu pricing policy from DoorDash, one of the major food delivery platforms.

DoorDash's new policy encourages restaurants to keep their delivery and dine-in prices the same, claiming that inflated prices in the app are hurting sales and angering customers. However, this policy serves to increase DoorDash's profits and may put added strain on local independent restaurants.

Our hosts provide a detailed analysis of this policy change, the implications for restaurant owners, and strategies for navigating through this change effectively.

Key Discussion Points:

• An overview of DoorDash's new menu pricing policy.
• The implications for restaurants, including the challenges of thin margins and maintaining customer loyalty.
• Strategies for combating the new policy, including advocating for fairness, customer communication, diversifying delivery platforms, optimizing menus, and promoting direct orders.
• Building a plan that addresses not just the new DoorDash policy but other essential areas like customer retention, marketing, and revenue diversification.

This episode is a must-listen for anyone in the restaurant industry who is grappling with this policy change or who wants to understand how to turn changes in the industry into opportunities for growth and resilience.

Don't forget to check out the companion blog post for this episode for more insights and actionable strategies.

https://restauranttopia.com/episode-150-how-to-fight-doordashs-new-menu-pricing-policy/