))
Trackable Marketing…That Costs Very Little Money
Manage episode 343442662 series 2889377
内容由Restauranttopia, Brian Seitz, David Ross, and Anthony Hamilton提供。所有播客内容（包括剧集、图形和播客描述）均由 Restauranttopia, Brian Seitz, David Ross, and Anthony Hamilton 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Roger Beaudoin
Founder of Restaurant Rockstars Podcast and Educational Platform, Operator, Author, Consultant
Trackable Marketing…That Costs Very Little Money
What’s old becomes new again.
In spite of the most amazing marketing technology available to businesses out there, good ol’ fashioned grass roots campaigns are still very viable. In fact, in a digital world with online relationships, the face-to-face efforts can be refreshing and nostalgically cool.
Exclusive coupons, loyalty clubs, scratch offs, kickbacks and partnerships are all still on the table, and it takes almost nothing to get them going.
And, with every tactic of this ilk, the tracking is very, very easy.
Why tracking?
Well, you want to know if your efforts were effective. If you see a lot of the coupons, scratch offs and referral cards in your cash drawer after a shift, you now have a finite measure of just how popular each campaign was. If popular, run it back. If not, move on.
Also, with these sorts of things, you know exactly what guests leveraged your offer(s), what they ordered, how much they spent and whether or not they brought friends!
https://restauranttopia.com/text/ Join other independent restaurant owners and professionals on our VIP Text Club and get access to exclusive content, industry news, deals, insights, announcements, pro-tips, and more!
join our mailing list and get our newsletter: https://lp.constantcontactpages.com/su/dojKlZ5 Enter your email and get the very latest from Restauranttopia - marketing tips and insights, announcements, pro tips, and more! And don’t worry, we hate spam too!
Check out the show notes at https://restauranttopia.com/category/podcast-episodes/
Facebook: https://www.facebook.com/Restauranttopia/
LinkedIn: https://www.linkedin.com/company/restauranttopia
Instagram: https://www.instagram.com/restauranttopia/
YouTube: https://www.youtube.com/channel/UC9aRVuDUYsV370Rfh-QxDag
Brian Seitz https://www.linkedin.com/in/brian-j-seitz-j-d-19863616/
David Ross https://www.linkedin.com/in/david-ross-b6b39175/
Anthony Hamilton https://www.linkedin.com/in/anthony-hamilton-5805013a/
169集单集
分享
