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内容由Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!提供。所有播客内容(包括剧集、图形和播客描述)均由 Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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SELAB Season 1, Episode 10: 7 steps to an awesome sales message!

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内容由Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!提供。所有播客内容(包括剧集、图形和播客描述)均由 Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Leslie Talbot is the vice president of content at Corporate Visions. She is a thought leader on how to create an engaging sales message which can be used by sales reps to win more deals!

This week's podcast is a followup to the conversations we had with Tim Riesterer in Season 1, Episode 3 & Jim Moliski Season 1, Episode 5. If you did not listen to these podcasts yet I highly recommend you do!

Leslie and myself will talk about how important it is to have a clear sales message which can be leveraged by your sales teams and how to create one. She explains the value of a power positions and how they differ from value propositions and how this really drives the customer to take action!

Leslie will share her secret sauce she uses every day to create amazing sales messages for her customers - the CVI 7 step framework to a power position:

Step 1) Identify your audience and create your targeted conversation profileStep 2) Identify your customer's business objectivesStep 3) Understand your customer's status quo and which trends put their business objectives at riskStep 4) Identify your customer's top challengesStep 5) Map your capabilities; Identify your 2-3 differentiatorsStep 6) Identify your value; what can your customer do differently with your solutionStep 7) Take a step back and create your power position based on step 1 - 6

Want to understand the detail and hear a great example, listen to the podcast!

We wrap up with Leslie sharing her personal top 3 tips to get you started today!

Did you enjoy listening to this podcast and don’t want to miss another episode? Subscribe to my podcast on iTunes!

Let me know your thoughts and feedback by using the comments section on my blog.

  continue reading

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Manage episode 151507114 series 1029657
内容由Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!提供。所有播客内容(包括剧集、图形和播客描述)均由 Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Leslie Talbot is the vice president of content at Corporate Visions. She is a thought leader on how to create an engaging sales message which can be used by sales reps to win more deals!

This week's podcast is a followup to the conversations we had with Tim Riesterer in Season 1, Episode 3 & Jim Moliski Season 1, Episode 5. If you did not listen to these podcasts yet I highly recommend you do!

Leslie and myself will talk about how important it is to have a clear sales message which can be leveraged by your sales teams and how to create one. She explains the value of a power positions and how they differ from value propositions and how this really drives the customer to take action!

Leslie will share her secret sauce she uses every day to create amazing sales messages for her customers - the CVI 7 step framework to a power position:

Step 1) Identify your audience and create your targeted conversation profileStep 2) Identify your customer's business objectivesStep 3) Understand your customer's status quo and which trends put their business objectives at riskStep 4) Identify your customer's top challengesStep 5) Map your capabilities; Identify your 2-3 differentiatorsStep 6) Identify your value; what can your customer do differently with your solutionStep 7) Take a step back and create your power position based on step 1 - 6

Want to understand the detail and hear a great example, listen to the podcast!

We wrap up with Leslie sharing her personal top 3 tips to get you started today!

Did you enjoy listening to this podcast and don’t want to miss another episode? Subscribe to my podcast on iTunes!

Let me know your thoughts and feedback by using the comments section on my blog.

  continue reading

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