Unlocking the Power of Trust Through Small World's AI-Powered Relationship Platform with David Rush Part 1

Selling Saas

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1+ y ago 29:18

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This conversation discusses the use of AI in sales and how it can help automate and scale the process of identifying relationships and crafting messages. It is stressed, however, that AI should be used to prepare the sales rep to take action and not to overpersonalize emails at scale. It is acknowledged that AI without human intervention is not as effective and that salespeople may become untrusting of emails if they are all written perfectly. The conversation concludes by emphasizing the need to use AI and human intervention together to ensure authenticity.

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