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WMTW 150: Adele Revella author of Buyer Personas [Podcast]
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“What we need to know is exactly what is on our buyer’s mind.” Adele Revella (Tweet this)
In this episode I talk with Adele Revella about the buyer persona – how and what to know about your ideal buyers.
Show-notes:
Key points
- Adele is the author of the book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business, and the founder of the Buyer Persona Institute.
- Specialised interviews with buyers will help you get their persona.
- Get them to open up and tell you the story of their decision.
- 5 rings of buying insight:
- Priority initiative ring of insight
- Success factors insight
- Perceived barriers insight
- Decision criteria insight
- Buyer’s journey
People mentioned
Links mentioned
- Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
- Buyer Persona Institute
Get in touch with Adele
- Get free resources at BuyerPersona/Resources
- Go to her website at BuyerPersona.com
- Get her book at BuyerPersona.com/book
- Follow her on Twitter @buyerpersona
Season 1 is over, please wait for the comeback at Season 2.
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