408 / 社交媒体大师Gary Vee的成功秘籍 - Crushing it by Gary Vaynerchuk

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我每周都会在我的YouTube频道上发布有关设计、生产力和其他内容的视频,我想要把它做得更好,有更多观众参与,这就是我阅读 Gary Vaynerchuk 的《Crushing it!》的动力。作为著名的社交媒体大师、企业家和《纽约时报》畅销书作家,Gary Vaynerchuk 分享了许多关于社交媒体创业的技巧和建议——跟随这些建议,你也可以成为自己行业的意见领袖! 我从中学到的重要提示: 为你的听众增加价值——这是我学到的最有价值的技巧。我曾经根据我的个人兴趣来创建内容,这当然没问题,但如果我想成长,我需要更加专注于为我的观众增加价值。 先创建支柱内容,再创建微内容。例如可以写博客作为支柱内容,然后以此为素材创建 YouTube 视频、播客、Tiktok 剪辑、推文等。 成为小池中的大鱼。找出你想关注的重点,然后深入,在该市场拥有自己的位置。 Crushing It by Gary Vaynerchuk - A book review I have a YouTube channel, and I post videos about design, productivity and other things every week. I want more views and more engagement with my audiences. That's the drive for me to read Crushing it by Gary Vaynerchuk. As the well-known social media guru, entrepreneur and multi-time New York Times bestseller, Gary Vaynerchuk shares many tips and suggestions on Crushing it - you could be an influencer on social! Add value to your audience - it's the most valuable tip I've learned. I used to create content based on my personal interest, which is alright. But if I want to grow, I'll need to focus on adding value to my audiences. Create pillar content first, then micro-content. E.g. You can write a blog as your pillar content, then create YouTube videos, podcasts, Tiktok clips, Tweets, etc. Be a big fish in a small pool. Find out what you want to focus on, then go deep. Aim to own your place in that market. *** ### 关于: 「狗熊有话说」播客是由 大狗熊 于 2012 年创办的独立中文知识型播客节目,以阅读、科技、旅行和个人成长为主要话题内容,是 iTunes 中国区长期推荐播客,被苹果 iTunes 评选为「2013 年度精选最佳社会与文化播客」。 收听: 在苹果 Podcasts、Spotify、新浪播客、网易云音乐 、喜马拉雅FM 和 荔枝FM 等音频播客平台中可以搜索"狗熊有话说"并关注收听; 直接于【狗熊有话说】播客官网 voice.beartalking.com (http://voice.beartalking.com)在线收听; 在微信公号文章中可以直接点击音频按钮收听; 支持: 如果你认可大狗熊的节目,请向朋友们推荐这档节目,邀请朋友们关注公众号“狗熊有话说”; 大狗熊会在YouTube上更新更多关于设计、效率与学习类的内容,请在YouTube订阅频道 http://www.youtube.com/c/BearTalkVideo 如果喜欢英文内容,您也可以在这里订阅大狗熊的英文邮件email.beartalking.com/signup (https://email.beartalking.com/signup),不定期收获学习经验分享。 联系: 微 信:bearbigtalk(公众号) 网 站:beartalking.com (http://www.beartalking.com) 邮 箱:bear@beartalking.com (mailto:bear@beartalking.com) 微 博:@i大狗熊 (http://www.weibo.com/bearbig) If like this one, why don't you subscribe to Bear? Every post, to your inbox. 100% true, and always keep it real. And of course, no spam, ever. Go ahead, click email.beartalking.com/signup to subscribe.
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