Franchising PR Practices

Fitness Franchise Podcast

Your host Bryce Henson, interviews today’s guest Zack Fishman of Fishman PR Firm. Zack is the Director of Innovation at Fishman PR where he runs business development and helps innovate on Grand Openings, Content Marketing, and agency operations.

Hear about how the Fishman family built one of the most sought after PR firms and how they continue to strive to be the best for their clients. Over the past 25 years, Fishman PR has perfected a proven method of developing PR strategies that drive the right qualified leads to franchise sales teams. There’s more to franchise lead generation PR than simply securing media coverage.

Get the inside scoop on what a PR firm can do for you and why they are the best support for your local clientele sourcing.

• 01:05 - Your host Bryce introduces today’s guest, self proclaimed franchising geek and Director of Innovation at Fishman Public Relations, Zack Fishman.
• 01:50 - Zack walks us through his back story and how the Fishman PR firm started.
• 06:01 - Get an overview of the agency and what they do and offer from Zack himself.
• 09:50 - Bryce asks Zack, why should a fitness franchise entrepreneur care about public relations and hire a firm to represent them.
• 12:50 - Join in as we dive into what Fishman PR does for FBBC and how they support the local clientele for grand openings.
• 16:40 - Zack shares his outlook on why franchising is such a great business model versus mom and pop style businesses.
• 19:20 - Zack shares his day to day being a director of innovation and what the future of Fishman PR looks like to him.
• 22:10 - Zach shares about his podcast “Franchise Secrets” that he took on the road with his partner Ryan.
• 25:40 - Bryce asks Zack about how Covid impacted his business and how the future of franchising PR looks over the next few years.
• 30:35 - Bryce Henson's famous lightning round Q&A. Q: Piece of value to know about PR? A: It’s about creating an emotional connection. Q: toughest entrepreneurial issue with Covid? A: When everything shut down and watching his parents have to make really big decisions about their business. Q: Piece of parting wisdom? A: You have to strive to be the greatest that you possibly can be.
• 44:50 - You can connect with Zack on Linkedin and online at fishmanpr.com.

“The passion of being able to transform people”

-Zack Fishman

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