Understanding Your Dream Client

Bryce Henson's Podcast

As a business owner, it's your vision and leadership that drives the direction of the ship. However, it means nothing without the dedicated individuals working alongside you. It's ultimately the team that will help you achieve the end goal. If you're able to lead them, your business will rise, but if you fail to acknowledge that the buck stops with you, you will eventually fail. In today's Fitness Franchise Podcast, Bryce Henson speaks with Matt Schneider, the Executive Director of Franchise Development of Fit Body Boot Camp and instructor for the Modern Day Knight Project. Matt's journey from a police officer to a US Marshall, SWAT Team member, and eventually a fitness entrepreneur is not one you want to miss. He explains the mindset it takes to be a success, keeping a level head in times of chaos, ineffective leadership, the power of proximity, and so much more.

"Nobody really ever achieves a high level of success by themselves. People can achieve certain amounts of success, but if you want to have real success and real impact, it requires a team." -Matt Schneider

Here’s what you don’t want to miss: 7:00 Combining special ops with a strong self-defense community and tactical leadership 10:00 The value of persistence and the mindset it takes to achieve your goals 14:14 The importance of being intentional with your actions and going beyond your responsibilities 16:32 Keeping a level head in times of chaos and making split-second decisions 18:52 The importance of a team element and when the ego can be detrimental 21:34 Building self-awareness and overcoming your selfishness 26:05 Burning through your working capital and knowing when to pivot 30:27 Ineffective leadership and the proximity of a power 33:46 Having the end in mind and opening the next chapter 39:13 Selling a private business and jumping into a franchise 41:10 Surrounding yourself with good people and building those connections 46:20 Passing on your business experience and elevating new entrepreneurs 53:10 Leveraging your background to help men level up in life

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