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021: Disrupting an Antiquated Industry & Scaling to $150M with Erik Huberman
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Meet Erik Huberman – serial entrepreneur, marketing whiz, and the brain behind Hawke Media—the fastest-growing marketing agency in the US, now valued at more than $150 million!
Driven to fill a much needed gap in the market, Erik’s vision was to build an agency that was both accessible and (unlike most agencies) could drive real growth and tangible results for their clients.
The company offers a customizable menu of services and flexible month-to-month billing options. This approach has enabled brands of any size to access top-quality marketing services, making Hawke Media a game-changer in the industry.
In today’s episode, you’ll hear Erik share tips and tricks for marketing growth that can apply to any business, regardless of size.
You’ll also hear him share the story of how he grew Hawke Media to more than 250 employees, which questions to ask to gauge ROI on potential marketing tools, and how he evaluates eCommerce companies to invest in for his fund, Hawke Capital.
Key Takeaways with Erik Huberman
- How Erik and Hawke Media differentiate themselves in the crowded agency space.
- Should agencies work with small, mid-sized or large companies?
- The marketing budget companies should be at before hiring agency help.
- The upsides and downsides to running an agency.
- Using month-to-month pricing to improve your product offering.
- Must-have tech for selling more on Shopify.
- The value of SMS marketing and automated flows.
- Where does Erik get his motivation from?
- The simple question to ask when evaluating a new marketing tool.
- Where the idea for Hawke Capital came from.
- How Hawke Media originally expanded into China.
- Harnessing controlled chaos to get a business from running to operating at a high level.
- What makes an agency a good acquisition candidate vs. a bad one?
Want the Full Show Notes?
To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/21
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