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Episode 238 / David Khoshpasand / Hasbro / Amazon Performance Marketing Manager

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内容由Tom Ollerton提供。所有播客内容(包括剧集、图形和播客描述)均由 Tom Ollerton 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

For marketers, the pursuit of profit and short-term gains can leave you without a continuous growth opportunity and stump the longevity of your business. This is why David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, swears by the framework of three horizons described in the book The Alchemy of Growth by Mehrdad Baghai, Steve Coley, and David White.

For the first time on the podcast, a guest's shiny new object is a book. Find out what it teaches data driven marketers, why the 3 horizons are a game changer in today's world, and how David uses this approach with his media decisions.

  continue reading

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Manage episode 395520348 series 2440638
内容由Tom Ollerton提供。所有播客内容(包括剧集、图形和播客描述)均由 Tom Ollerton 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

For marketers, the pursuit of profit and short-term gains can leave you without a continuous growth opportunity and stump the longevity of your business. This is why David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, swears by the framework of three horizons described in the book The Alchemy of Growth by Mehrdad Baghai, Steve Coley, and David White.

For the first time on the podcast, a guest's shiny new object is a book. Find out what it teaches data driven marketers, why the 3 horizons are a game changer in today's world, and how David uses this approach with his media decisions.

  continue reading

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