Rolling With The Punches – Managing Tough MarCom Budget Decisions During Challenging Times SHSMD Podcast Rapid Insights For Health Care Marketers, Planners, And Communicators podcast

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内容由Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development提供。所有播客内容（包括剧集、图形和播客描述）均由 Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

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Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times

11M ago

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MP3•单集首页

内容由Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development提供。所有播客内容（包括剧集、图形和播客描述）均由 Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

rolling-with-the-punches-managing-tough-marcom-budget-decisions-during-challenging-times

Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get keep their marketing objective afloat.

… continue reading

150集单集

Artwork

Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

published 11M ago

分享

MP3•单集首页

内容由Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development提供。所有播客内容（包括剧集、图形和播客描述）均由 Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

rolling-with-the-punches-managing-tough-marcom-budget-decisions-during-challenging-times

Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get keep their marketing objective afloat.

… continue reading

150集单集

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