))
Brian Rafferty: From premium products to premium experiences, consumers want radical simplicity
Manage episode 317185322 series 3264773
内容由Siegel+Gale提供。所有播客内容（包括剧集、图形和播客描述）均由 Siegel+Gale 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, our Global Director of Business Analytics & Insights Brian Rafferty reads, “From premium products to premium experiences, consumers want radical simplicity.” Originally published in The Drum, Brian examines the findings of our latest World's Simplest Brands study. He explores why the last two years have made simplicity the baseline for the modern consumer experience and discusses the three key trends the top-performing brands are leaning into in 2022--and how to take advantage of them.
…
continue reading
55集单集
分享
